Monday, July 03, 2006

Scripps HDTV in News Japan Agreement

Scripps Networks' high definition networks, HGTV HD and Food Network HD, are going global.

On June 30, Food Network HD became not only Scripps Networks second high definition television network to broadcast in the last three months, but also its first internationally in HD following a high definition programming agreement with Japan News Broadcasting Corporation, Tokyo.

The HD programming agreement embraces HGTV, Food Network and Fine Living Network and Foxlife Channel.

Among the high definition programs to be seen in Japan include: Extreme Homes of Europe, Offbeat America, reZoned and Small Space/ BigStyle from HGTV, Everyday Italian, Good Deal with Dave Lieberman and Giada's Italian Holiday from Food Network and Dwell from FINE LIVING.

Kristen Jordan, SVP international development for Scripps sees a surge in foreign broadcaster interest for Scripps output but she also notes that those networks want not just HDTV content but programming that is substantive that offers both information with entertainment.

Yoshitsugu Koizumi, SVP/GM at News Broadcasting said that the number of high definition TV sets in Japan continues to increase, therefore News Broadcasting has to increase the HDTV programming choice it offers, especially program content that is away from the current diet dominated by sport and movies.

E.W. Scripps Company (NYSE:SSP)owns Scripps Networks.

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