Sunday, August 20, 2006

Digital Broadcasters | Harris Broadcast at IBC 2006

Harris Broadcast New Products at IBC 2006 Amsterdam. Digital broadcast vendor, Harris Corporation (NYSE: HRS) goes to IBC 2006 this year with a vast display of transmission, audio networking and studio technology that the company says will solidify its position as the global leader in digital radio.

Harris will offer digital radio transmission displays for the three leading international standards (DAB, DRM, and HD Radio) as well as a joint radio/video DAB transmission demonstration.

The company will also showcase Intraplex, NetXpress, the radio industry’s most advanced audio over IP managed network platform; plus a studio systems and consoles display featuring VistaMax Envoy studio audio networking, a NetWave digital on-air console, and Harris NeuStar 5.1 surround sound technology as designed by Neural Audio.

Debra Huttenburg, VP and GM Harris Broadcast Communications says that Harris is the only radio transmitter vendor that supports all three digital radio standards (DAB, DRM, and HD Radio). And, as the global leader in digital radio, Harris is actively working with customers and technology partners to innovate and develop new applications that enable our customers worldwide to leverage this new technology.

Richard Redmond, director of strategic marketing for Harris Broadcast noted that DAB is catching on, as radio broadcasters discover they can expand their program offerings beyond digital audio to Mobile TV, potentially capturing a wider audience through new revenue-generating opportunities.

DRM continues to gain interest as the simulcasting capability catches fire for AM radio internationally. With several thousand Harris DAX, DX and 3DX AM transmitter installations worldwide, Harris is well- positioned to deliver fast and cost-effective DRM upgrades within our current installation base. And HD Radio is gaining momentum outside the U.S. as countries discover the benefits of offering multilingual program streams over the same channel on the FM band.

DAB - Digital Audio Broadcasting

As one of the market leaders and pioneers in DAB, Harris has a full line of VHF and L-Band DAB transmitters that can be used to deliver mobile TV over DAB. In the Mobile Zone, Harris will demonstrate the receipt of digital radio channels and multichannel TV on a T-DMB handset from a Harris DAB-660 transmitter. The Harris radio team will demonstrate how the standard’s highly efficient audio encoding allows for transmission of multiple digital radio and video channels using the same transmitter — a differentiating factor from the HD Radio and DRM digital radio standards.

DRM - Digital Radio Mondiale

Harris also will demonstrate its new simulcast capability for the DRM (Digital Radio Mondiale) standard. Simulcasting allows DRM broadcasters to produce analog and digital signals simultaneously using the same transmitter, whereas the signals were previously produced and transmitted separately. Visitors can see a Harris DAX AM transmitter outfitted with the company’s DRM On-Air Upgrade Kit, which features a DRM modulator and exciter to create the digital signal.

HD Radio

IBC2006 marks the company’s first international HD Radio demonstration, which will feature its new low-power ZX transmitter and the entire FlexStar family of HD Radio products. Visitors can hear an HD Radio signal transmitted by the ZX transmitter and see a complete multicasting demonstration using the FlexStar HDI-100 Importer, HDE-100 Exporter and HDx-FM exciter architecture. Multicasting allows radio broadcasters to transmit two or more digital program streams over the same channel using the HD Radio standard. The same HD Radio demonstration will also include the new Harris DATAplus system, which allows for "rich text display" of artist/title information, news, weather, and other information over the HD Radio receiver. The text signal is prepared and transmitted alongside digital audio within the HD Radio signal.

It seems that innovations in digital radio transmission, IP transport and studio systems continue to create international momentum for Harris Corporation.

No comments: