Saturday, June 24, 2006

Digital Broadcaster RTM Uses BBC Guidelines in Commissioning Content

Digital Broadcast Vendor News has learned that in Malaysia, Information Minister Datuk Zainuddin Maidin is introducing new commissioning content guidelines to enhance the quality of programs on state broadcaster, Radio Television Malaysia networks, RTM1 and RTM2.

The Minister said that giving air time based on merit through the commissioning method as practised by BBC and Channel ITV in London might help achieve the programming hoped for by RTM

According to Zainuddin, the new guidelines would look into the credentials of a tv/film company such as financial status, percentage of Bumiputera (ethnic Malays) equity and capability to supply films for TV.

Film Directors Association of Malaysia (FDAM) president Dr Mahadi J. Murat is quoted as saying that the present system benefited certain groups who had been allotted air time, hence making it difficult for new talent to participate.

Mahadi believed that the proposed guidelines would address the problem of non-bumiputera producers who controlled companies registered under a bumiputera name.

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