TORONTO -- Asian Television Network International Limited (ATN) (TSX- SAT) is to add HUM TV to its bouquet of South Asian Television Channels across Canada. The idea is to launch the channel before its premiere in the United Statses, Shan Chrandrasekar President and CEO of ATN in Canada said.
Duraid Qureshi, CEO, of HUM TV said that he was planning to produce Canadian drama using Canadian talent in collaboration with ATN for distribution not only in Canada but world wide.
HUM TV is the flag ship of the Eye Television Network Limited which is the only television network to be publicly listed on the Karachi Stock Exchange. It was launched a year ago and caters to the female segment of the audience using a programming mix of Soaps, Drama, Music and Game Shows.
Behind the entertainment concept is the need to educate and inform at the same time.