Kuala Lumpur -- Media Prima Bhd relaunched TV9 network on April 22. The terrestrial television broadcasts are aimed at the ethnic Malay youth market and include an agreement to carry Nickelodeon programming from MTV Asia.
Branded "Nick di 9", the block airs daily 1500-1800hrs. This is the first time that a Malaysia TV channel is offering a fixed 7 days a week, three-hour slot dedicated to children in the national language.
TV9 COO Bukhari Che Muda says, “Responding to the Government’s call to put Bahasa Melayu as the first spoken language in Malaysia, TV9 has taken the initiative to dub all Nick’s cartoons into Bahasa Melayu. This cartoon line up is the best way of educating kids to speak in their first language. Now TV9 kids can truly enjoy their favorite cartoon characters, singing and laughing along with them in the same language”. According to Bukhari has invested some RMB 20 million in programming and transmission network for TV9 operations to reach the potential 7 million Malay viewers. Ch-9 Media Sdn Bhd, the actual subsidiary group company running TV9 has contracted Senheng Electric (KL) Sdn Bhd in Petaling Jaya to provide nationwide frequency-tuning and antenna-fixing services.
Media Prima Bhd's other channels are TV3, ntv-7 and TV8.