Thursday, April 27, 2006

Animax Launches on SkyLife Korea

Seoul: Animation channel, Animax will be launched in Korea on April 29 on the direct-to-home SkyLife platform which has a subscriber base of nearly 2 million homes.

The project is a joint venture between Sony Pictures Television International (SPTI) and Korea Digital Satellite Broadcasting (KDB) and arranged by SPTI international networks president Andy Kaplan and SkyLife CEO Dong-Koo Surh.

Animax departs from the usual animation programming aimed at younger viewers but instead appeals to teenagers and young adults. The output includes comedies, science fiction, action dramas and thrillers.

Animax is the second SPTI channel to launch on SkyLife. The first was AXN, last year.

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