Monday, April 17, 2006

Korea: DMB U1 Media signs Kamera's WOW

Korea: Mobile TV provider Kamera has signed a content deal with South Korean Wireless broadcaster U1 Media, which sees Kamera delivering its entertainment news service WOW! TV to the newly-launched channel.

Terrestrial DMB commenced in Korea in December 2005 and U1 Media is one of the six DMB service providers which launched a channel. Out of their 24 daily hours of programming, more than 50 per cent will focus on entertainment.

“U1 Media is the most active player among the 6 T-DMB broadcasters in Korea now. Since young and educated, early-adopters and trend leaders are among our major target audiences, Kamera’s content is very attractive to our viewers. Such content not only adds more colour and flavour to our program line-ups, but also creates an ubiquitous environment for our viewers”, explained Soon-Yong Cho, president and CEO of U1 Media.

Over the last 12 months, Kamera has signed 20 mobile distribution deals for its dedicated entertainment service, which has proved a major hit amongst users. WOW! TV is now available in a host of territories including Sweden, Denmark, The Baltics, Austria, South Africa, Brazil and Singapore.

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