Sunday, April 16, 2006

Digital Camera Market to Double by 2012

A Frost & Sullivan report says that the World Digital Broadcast and Cinematography Camera Market of US$300 million mark in 2005, is set to double in size by 2012.

The research firm says that technological advances made in the digital broadcast and cinematography cameras may hold exciting market potential, but prohibitive prices do not encourage frequent sales. Buyers of both HD and low-end (SD) cameras are averse to making rapid upgrades, lengthening the sales cycle to four years.

Most successful market vendors have a global strategy and a product line that caters to customers with varied buying power. Many vendors, however, seek to cater only to the higher margin HD market.

Global vendors can deal with the downturn in sales by periodically shifting their regional focus, since the broadcast camera market is extremely cyclical geographically. Vendors can also achieve economies of scale by addressing the Pro AV and digital news gathering (DNG) markets with inexpensive and portable digital cameras.

With U.S. digital broadcasts by 2008, the cost-conservative market has generated huge demand for better solutions with greater applications.

“Vendors need to emphasize that moving from a physical archive to a digital one coupled with real time collaboration capabilities helps drive the bottom line down,” says Frost & Sullivan Industry Manager for Digital Media, Mukul Krishna. “The tremendous bit rate savings that can be potentially had by emerging formats as well as better fault tolerance can be a very lucrative proposition for a price- conscious market.”

The report notes that content owners are skeptical about adopting the technology due to glaring inadequacies in security.

Advances in intrusion detection systems and intrusion prevention systems (IDS/IPS) on the perimeter as well as behavioral anomaly detection internally will go a long way in alleviating security issues.

“Security technology is constantly keeping pace with requirements of the industry through better intelligence and constant refinements,” notes Krishna. “Digital rights management solutions add a further layer of copy protection to prevent piracy, aiding rapid uptake of digital broadcast and cinematography cameras.”

World Digital Broadcast and Cinematography Camera Market is part of the Digital Media Subscription. The study examines the world digital broadcast and cinematography camera market, segmenting it into HD production, SD production, DNG, and digital cinematography.

[Having read brief excerpts, I found that the Frost & Sullivan report somewhat hackneyed in writing style reflecting the unfamiliarity with the broadcast market by the authors. - Gerald Brown]

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