Thursday, November 23, 2006

Digital Broadcasters | India | 3m Visit ICC STAR Website

Digital Broadcasters Vendor News has been informed that one of the world's busiest web sites recently has been leading Indian Internet portal, which has registered over 1.1 billion hits and 234 million page views on its site since it launched on October 8. was set up specifically for the ICC Champions trophy cricket tournament that was held from October 7 to November 5 in four cities across India: Ahmedabad, Jaipur, Mohali and Mumbai (Bombay).

Cricket mad supporters represented the fact that three million unique visitors used the site from around the world, but the most from India itself, followed by users from the US, UK, Pakistan and Australia. hosted country specific packages which were available at different price points, allowing Internet subscribers to buy into a ‘match pack’ - an exclusive gateway to live clips, highlight packages, and expert comments of every match in the tournament. The site served over one million video and live-streaming requests. also offered a unique feature rich application called ‘Matchcast’ that allowed users to access live scores, ball-by-ball updates of on-going matches, player and team backgrounds and a host of other information cricket enthusiasts would bowl their arm out for. is the official internet partner of the International Cricket Council. The STAR subsidiary has been designated by the ICC to develop, host and market the official global web destination for the "Champions Trophy" competition.

Digital Broadcasters Vendor News notes that sponsors on the site throughout the month long tournament included Lufthansa Airlines and . The German flag carrying airline, obviously recognises the significance the impact of cricket in India, where it has joint venture activities in the aviation sector.

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