Rounding off this year's annual meeting of The Cable and Satellite Broadcasting Association of Asia (CASBAA) in Hong Kong was the announced winners of the CASBAA TV Advertising Awards 2006.
Digital Broadcasters Vendor News Asia now lists here the October 27 winners of the third edition of the event that recognises and promotes creative excellence in multi-channel TV in Asia Pacific.
Coca Cola scooped both the “Most Creative Use of TV” and the John Doherty “Campaign of the Year” trophies this year for its “Coke: A Light Affair” campaign. Best Under-18s TVC : Helicopter, Beijing Li- Ning Sports Goods; Best Business / Corporate TVC: IPSTAR (Pizza) Shin Satellite; Best Travel and Tourism TVC: Network & Frequency Campaign "Born to Move" Cathay Pacific Airways; Best Sports and Leisure TVC: 2006 Torino Olympic Campaign Panasonic; Best TVC Greater China: Heineken “Are You In?” Heineken Trade (Shanghai); Best Use of Sponsorship: Heineken “Are You In?” Heineken Trade (Shanghai)
The winners were selected by a panel of judges headed by James Cheung, Creative Director at TBWA, and comprising nine professionals in their respective fields. The judges were: Sandy Chan, Executive Creative Director, Leo Burnett; Charley Kan, National Creative Director & MD Beijing, Mediaedge:cia; Bill McQueen, Creative Director, National Geographic; Andrew Rutherford, Founding Partner, Yang Rutherford; Annie Wong, Executive Creative Director, Ogilvy & Mather Asia Pacific; Charles Wong, MD & Chief Creative Officer, Contract Advertising; Bill Browning, EVP & Network Creative Services, Star TV; and Spencer Wong, Executive Creative Director & EVP, McCann Erickson.
CASBAA represents some 110 Asia-based corporations, which in turn serve more than three billion people. Members include Australia Network, ABN AMRO, Asia Broadcast Satellite, AETN International (History Channel), AsiaSat, Astro (Malaysia), Bloomberg Television, Comverse, Chunghwa Telecom, Discovery Networks Asia, Granada, EMC, HBO Asia, IBM, Macquarie Bank, MTV Networks Asia Pacific, Nokia, now TV, PricewaterhouseCoopers, Sony Pictures Television International, STAR Group, Sun Microsystems, Turner International Asia Pacific, UBC (Thailand), Walt Disney Television International, Zonemedia, Anytime, BBC Global Channels, BBC World, Celestial Movies, CSM TNS, ESPN STAR Sports, Eurosport, Hallmark Channel, Hong Kong Cable, Intelsat, Irdeto, Harmonic, Lovells, MEASAT, Motorola, National Geographic, Paul Weiss, Playboy TV, Seagate, Sky News Australia, Standard Chartered Bank, Synovate and TimeWarner.