As part of its efforts to significantly upgrade distribution of program output to India, the BBC has linked with radio satellite specialist, WorldSpace to deliver a number of different language channels. The offering is however a paid one. Listeners have to subscribe to WorldSpace's basic package to hear BBC news and BBC World Service programmes in four languages: English, Hindi, Urdu and Bengali, as well various BBC programmes on WorldSpace's newly launched all-sports radio channel, Play.
Subscribers to WorldSpace's enhanced gold package will, in addition, receive the BBC Global News channel which has up-to-the-minute news and in-depth analysis from the BBC.
The deal was arranged via Michel Lobelle, BBC Business Development Manager, Asia and Pacific Region and Shishir Lall, MD of WorldSpace India.
BBC World Service delivers radio programmes and services in 33 languages. It uses multiple platforms to reach 149 million listeners globally, including SW, AM, FM, digital satellite and cable channels. It has more than 2,000 partner radio stations which take BBC content, and numerous partnerships supplying content to mobile phones.
WorldSpace subscribers benefit from a unique combination of local programming, original WorldSpace content and content from leading brands around the globe.
WorldSpace in India offers 40 radio stations across many genres.