Digital Broadcast | Al-Arabiya Installs SSL C200 Audio Console

UK's Solid State Logic (SSL) has informed Digital Broadcasters Vendor News Asia (DBVNA) that the Middle East's Al-Arabiya satellite TV news channel in Dubai has installed the SSL C200 HD digital sound console in the technical upgrade from analog to digital audio. Al-Arabiya part of the MBC Group of companies. The C200 HD console will substantially increase the number of input channels in Al-Arabiya's main news gallery. According to an SSL news release, Basheer Saad, News Channel Audio Supervisor at the MBC Group liked the C200 HD console for its analog style layout providing nearly instantaneous access to multiple controls, important for live-on-air mixing which allows audio engineers to focus on the mix rather than staring at a waveform on a screen. Solid State Logic Area Sales Manager, Paul Lindsay, said that in the C200 HD, Al-Arabiya had chosen a robust broadcast console appropriate to their needs. Al-Arabiya satellite TV channel continues to be one of dominant free-to-air, pan-Arab, news and entertainment broadcasters, reaching more than 150 million viewers in the Arabic Diaspora worldwide.

Digital Radio Australia Trials DAB+ For First Time

Digital Broadcasters Vendor News Asia (DBVNA) was informed today that following other Australian digital radio systems trials, terrestrial broadcasters started the technical trials using DAB+ technology in Sydney, NSW. The test is using upgraded multiplexers from digital broadcast vendors: Factum and Radioscape (the "MAP250" and "fusion, version 6" respectively). Testing is to focus on the critical bit rates as applied to speech programming and jazz and pop music. Of the move, Joan Warner, CEO of industry trade body, Commercial Radio Australia (CRA) said that this is the first fully compliant high power broadcast of digital radio using DAB+ technology anywhere in the world. Ms Warner added that the test will send a very strong signal to the major radio receiver manufacturers that Australia is committed to launching digital radio using DAB+ and we will need a broad range of DAB+ digital radios in the market in time for our launch.” A number of radio vendors have indicated they will have DAB+ receiver products ready for overseas retail sale before Christmas 2007 according to CRA. In Australia, digital radio services will officially launch in January 2009 in the six capital cities Adelaide, Brisbane, Hobart, Melbourne, Perth and Sydney, and expect consumers will want to access the digital broadcast services with not only digital receivers, but by mobile handphones and mp3 devices also. The DAB+ test is being coordinated by Commercial Radio Australia on behalf of commercial radio stations and public broadcasters, the ABC and SBS. DBVNA understands that Australia heads up a new DAB+ task force set up by the Asia-Pacific Broadcasting Union - the ABU. Other task force members include Brunei, New Zealand and Singapore digital broadcasters. Ms Warner, representing Australia, heads the DAB+ task force, which is to encourage the take up of DAB+ within the region and the development of a wide range of low cost DAB+ receivers in diverse broadcast environments such as in China, India, Kuwait and Russia.

Digital Broadcaster | Ten Sports Takes WASP3D Solution

Ten Sports, Dubai - the satellite TV sports network targeting the Indian Diaspora and the sub-continent's television broadcast markets has chosen Beehive Systems and its WASP3D Graphics software for live playout, according to a Beehive release to Digital Broadcasters Vendor News Asia (DBVNA). Beehive's United Arab Emirates agent/distributor - Wecom Global, installed the WASP3D software solution in Ten Sports transmission suites. Ten Sports is the third satellite TV broadcaster in the Middle East to install the WASP3D graphics system after Al Rai TV and Future TV. The Beehive relase quoted Steve Halis, VP – Operations, Engineering & MIS at Taj Television as saying that WASP3D was chosen after a thorough evaluation and detailed comparison of competing solutions. Taj TV owns and operates Ten Sports. WASP3D is an advanced graphics software with design tools like real-time emitter based, Particle system that comes with wind, gravity, speed options that help achieve realistic effects. Beehive says that WASP3D for sports broadcasting offers real-time sports data presentation, spectacular interactive graphics display, 3D camera views of the game from various angles and the virtual sets. TEN Sports, launched in April 2002, is a dominant sports network, focussing on cricket as a programming anchor. The channel reaches nearly 50 million cable/ satellite households worldwide and claims the title as the world’s biggest producer of cricket for television broadcast. Ten Sports also owns the exclusive rights in its designated broadcast markets for the World Wrestling Entertainment (WWE), the UEFA Champions League, the U.S. Open Tennis and hockey’s World Cup Tournament. DBVNA believes the WASP3D - Ten Sports/Taj TV deal is a major purchasing coup for broadcast software manufacturer, Beehive based in India and its UAE distributor Wecom Global. (wecom web site, www.wecom-me.com is under construction). www.wasp3d.com www.tensports.com www.wecom-me.com (under construction not up yet) www.beesys.com Does the WASP3D match competitive systems such as from Avid, also handled by Wecom Global in the UAE? Leave your comments - can be anonymous, but it is more authoratative, when sourced.

Digital Broadcasters | All Blacks, Face TV3 Commercials Ban on Home Turf

Digital Broadcasters Vendor News came across this "oh God, let me hold my head in my hands" broadcasting story from TV3 New Zealand. In reading it, bear in mind that New Zealanders just cannot get enough of their favourite boys in black shorts - the All Blacks. They are walking idols on and off the rugby turf. Canwest Mediaworks terrestrial TV network, TV3 paid a small fortune to outbid rival consortium of Sky TV - Television New Zealand for the New Zealand territorial TV rights to the 2007 Rugby World Cup games live, directly by satellite from France. But an archaic section of the New Zealand Broadcasting Act bans Sunday morning commercial advertising on the TV. Something the Government says it will NOT change. On a Sunday morning, if you are a New Zealander, you can wake up to radio commercials, and read your oversized Sunday newspaper full of special sections and related special print advertisements, view the Internet broadcasts - but no, watching the tele with ads, ain't on! And this is the information era where audiences drive the way their information should be distributed not some bureaucrat, pontificating on the consumers' behalf. Even at New Zealand's national TV - TVNZ, shows its programs with advertisement spots on Sunday mornings - not on its terrestrial transmitter network but via the Internet! A cat and mouse game is on between the Minister of Broadcasting, Steve Maharey and CanWest on, how on earth TV3 will carry ads in a banned time segment early on a Sunday morning. Oh yes that is when the best games take place, five out of seven in fact, allowing for the time difference between France and New Zealand! However, the Broadcasting Act states that the ban can be waived if the programme's signal originates outside New Zealand and is produced and transmitted simultaneously to New Zealand and overseas audiences. There is also something about a 5 second acknowledgement in recognition of a supporting commercial organisation. CanWest, PR front man, Roger Beaumont is quoted in New Zealand media as saying that TV3 has found the solution the TV network was keeping it under wraps. The International Rugby Board, licensor of the Rugby World Cup is expected to market and present its own World Cup packages on the Internet, through TV3 which will promote the games and revenue share. So it is wait and see when the tournament starts how CanWest MediaWorks make a commercial success of this huge project in terms of cost. After much searching on the official rugby world cup sites, Digital Broadcasters Vendor News found the dates of this year's Rugby World Cup (the 6th edition) Friday September 7, 2007 to Saturday October 20, 2007. The dates were buried deep in an FAQ section. The French like to keep these things quiet. www.rugbyworldcup.com www.france2007.fr

Digital Broadcasters | Radio Australia's Guangzhou Breakfast Goes Begging

Digital Broadcasters Vendor News wonders why Radio Australia's Breakfast Club in its upcoming East Asia, three city tour was able to co-opt host broadcasters in Singapore (938Live FM) and Kuala Lumpur (Traxx FM) to simulcast their editions but when Phil Kafcaloudes the program's co-presenter kicks off on April 27 in Guangzhou, it is not happening? Not even a breakfast 'club sandwich' will be shared? The Radio Australia press release said that the program will sample the styles, flavours and tastes of Asia. Perhaps if Radio Australia had sent co-presenter Adelaine Ng (a Chinese lady?) the outcome in Guangzhou may have been different? Kind of deflates the message that the release was trying to convey when it stated that: "The East Asia tour builds on the growing links Radio Australia has established with stations in the region....". According to Radio Australia, "The Breakfast Club" is the popular morning program, which provides an appealing and humorous start to the day capable of engaging audiences from India to Tonga. The Aussie national broadcaster also says that the Breakfast Club program is broadcast (re-broadcast? - Ed) across Radio Australia's expanding Asian and Pacific FM network, Not only that it is quickly becoming a regional media benchmark in interacting with wide audiences ranging across physical borders and cultural boundaries from India to Tonga. It does not elaborate on how it is doing that. I think they ought to Wiki that comment, and get it justified.

Digital Broadcasters | Doordarshan Up Up and Away in UK

Digital Broadcasters Vendors News notes that after years of indecision, India's state TV, Doordarshan is up, up and away in UK's satellite land using DVB. From London on April 16 DD launches a general channel, DD India and 24/7, DD News. Both are free - to - air, part of the Sky UK satellite TV mux in Hindi and both are transmitted on the Eurobird satellite positioned at 28.5 degrees East. This gives a satellite footprint of 95 per cent of Europe, let alone the UK. Backers of the channels are the London based, Rayat Television Enterprises Ltd. The Rayat Group has interests in retail, air travel and technology. It has invested £2 million in the 5 year project, (with a first refusal option for a further 5 years). Much of the expenditure includes advance royalty payments (10 million Rupees) to Doordarshan and set up costs. Khalid Mahmood, Rayat Group CEO said the channels will connect British Indians with their roots and set standards in ethnic broadcasting. An anonymous executive within Doordarshan said it had taken 48 years for Doordarshan to make the decision to have a UK operation. India state TV's late arrival in the European satellite TV broadcasting scene sees it coming up against established competition from UK, Indian Pakistani and Bangla channels. These include from Zee, STAR, Sony, NDTV and local Asian channels, MATV and Raj. They all TV target the same audience with some emphasising younger values and others the more older traditions. Line up of UK channels directed at Indian, Pakistani, Nepali (Galaxy TV on Hotbird 6) and Bangladesh viewers on FTA EuroBird 28.5E with main languages used: Urdu (Pakistan) Channels: PrimeTV: 11623 Urdu Punjabi PTV Global: 11224 Urdu GeoTV: 11343 Urdu ARYOneWorld: 11343 Urdu The Musik: 11343 Urdu DM Digital: 11261 urdu Bangla Channels: Bangla TV: 11344 Bengali ATN Bangla: 11488 Bengali NTV Channel S: 11488 Bengali Channel S UK: 11488 Bengali English Language/Mixed Channel S UK: 11488 English RajTV: 11428 English/Hindi MATV: 11389 English/Mixed Hindi Channels DD India: 11426 Hindi (20 per cent English, some Gujarati and Tamil) DD News: 11527 Hindi mainly (20 per cent English, some Gujarati and Tamil) Star One: 11262 Hindi mainly DD India UK and DD News UK carry their own logos on the TV screen along with that of Rayat TV. Researching this article, Digital Broadcasters Vendor News found that Doordarshan, has over 1.4 billion viewers worldwide.

Digital Broadcaster | TVNZ Heads Up with Aussie

Television New Zealand has informed Digital Broadcasters Vendor News that Aussie, Anthony Flannery a veteran newsman from Nine Network (PBL:AX) is to head up News and Current Affairs at the Kiwi network from May. Flannery has been responsible for Nine Television Network's highly rated, "A Current Affair" program. He is regarded as one of the most experienced broadcast journalists in the Southern Hemisphere familiar with a variety of news distribution platforms in digital. TVNZ's own website has an insatiable appetite for strong news content. The TVNZ move is a prize catch for them as Flannery has been a Nine Network staffer since 1995 and before that at Nine's NTD8 Darwin TV station, Mid-State Television in Western New South Wales, WIN TV in Canberra and in the mid-1980s, he was Press Secretary to Aussie member of Parliament, David Simmons MP. Digital Broadcasters Vendors News believes that the hiring of Flannery could be misunderstood at a time when TVNZ has cut back on its Newsroom staff to save NZ$10million in salary costs. Television New Zealand in the past decade has suffered as a national institution at the vagaries of governing parties in Wellington. The once invisible flagship news on TVOne and TV2 has recently shown holes in its ratings, challenged by the news output from Canwest's TV3.

Digital Broadcasters | Google Adsense Radio Simple Operation

Digital Broadcasters Vendor News reports that this IS the big news and it is such a simple operation.

You have been following Google's move into radio advertising? Well here is the definitive result: Broadcast Electronics (BE) of Quincy Illinois, in collaboration with Google Inc (NASDAQ:GOOG) have added an AdSense software plug-in to BE's AudioVAULT digital studio system. This means that AdSense automatically matches a station's available open slots for spots to Google's advertiser inventory. This is new revenue streaming for the stations that have installed AudioVault across the United States.

Russell Ketchum, Business Product Manager for Google AdSense for Audio said that AdSense for Audio is about connecting Google's advertisers, a group largely new to radio, with radio stations in a way that's similar to what they're used to online.

Ray Miklius, BE VP for Studio Systems said that adding AdSense for Audio's real-time inventory matching, automation and control to AudioVAULT will help (our) stations attract new advertisers.

How long will it be before Google Adsense Radio comes to your local radio station? Anyone heard any rumbles in Asia yet? How will Google play this card? Mainstream multinationals for economy of scale? Or local retail advertising? Perhaps Google needs to do a lot of explaining of this business model or is it something that will just evolve?

Broadcast Electronics Inc. is controlled by Audax Group, a private equity firm based in Boston, MA.

Digital Broadcasters | Bangladesh Maverick Ekushey TV Returns

Digital Broadcasters Vendor News notes that Ekushey Television (ETV) in Bangladesh is still on air terrestrially and via satellite two weeks after getting its license back after a four year hiatus. A maverick broadcaster if ever there was one.

Staying on air terrestrially seems no mean feat in a Bangladesh where ETV was forced off air in Aug, 2002 by then-prime minister, Begum Khaleda Zia for apparently favouring her rivals in the Awami League in its programming. The broadcasting authority, the Bangladesh Telecommunication Regulatory Board (BTRC) seized ETV's transmission equipment.

ETV, the country's first private TV station was awarded its original license by the Awami League government in April 2000.

Although the high court ordered the Khaleda Zia government to return transmission equipment to ETV in 2005 it never did. Yet in the meantime, a further six local, private TV networks were allowed to start broadcasting - but only via satellite distribution.

ETV's break came after Khaleda handed power to an interim government in October 2006, on completion of a five-year term in office. Just a few weeks ago the BDTC under the temporary administration government gave ETV the green light to resume transmissions.

Digital Broadcasters Vendor News is still puzzled why ETV along with the state-owned Bangladesh Television are the only terrestrial (as well as satellite TV network) operators in the country.

Digital Broadcasters | Taiwan Moving Ahead with DTV

Digital Broadcasters Vendor News can report that according to press
coverage in Taiwan, the broadcasting watchdog, the National
Communications Commission is moving ahead with plans to offer new
terrestrial digital TV broadcasting licences. The plan calls for the
introduction of new TV networks on UHF channels 25, 31, 33 and 49
with nationwide coverage with two stages of introduction. The first
will offer the channel with a 6MHz audio bandwidth and the second,
two further channels to a 12MHz audio bandwith on UHF TV channels 27
and 29.

There is the intention, it is believed, for the four channels
with the 6MHz sound carrier also to move over to 12MHz.

The NCC says that to offer 12MHZ licenses can only happen come after
the NCC has reviewed Taiwan' related broadcasting and telecoms laws
to accommodate the new technical specifications for transmission.

The 5 present terrestrial broadcasters in analog: public TV station -
Public Television Service (PTS), TTV, Chinese Television System
(CTS), China Television Company (CTV) and Formosa Television Company
(FTV) will be given a chance to bid for the new licences. There will
be one condition / restriction imposed. Any license can only
broadcast in high definition TV - HDTV, as a mechanism the NCC
believes that would stimulate the growth of the medium. All current
analog terrestrial TV transmissions are using 6MHz.

Digital Broadcasters | Kabul 98.1 Arman FM Online

Digital Broadcasters Vendor News has heard from Arman FM in Kabul. This is one of the digital radio and TV success stories of a war ravaged country. 98.1FM is online, with live streaming. Essentially, the station is trying to reach pockets in the country where their terrestrial transmission cannot reach. They are on satellite.

What is so good is that true inter-raction is possible with the Afghani Diaspora worldwide when someone has access to the Internet. Program requests and message are so easy. From within Afghanistan using the Roshan phone network it is a case of just dialling 456. Regular phone +93 799 780 456 and phone the answer phone menu instructions (option 1).

Listen Here

We at Digital Broadcasters Vendor News accessed Arman 98.1.FM using iTunes (being on Mac's) and the sound quality is terrific.

Digital Broadcasters | India | Doordarshan Works with Envivio and SHAF

Digital Broadcasters Vendor News has learnt that San Francisco based, Envivio a privately held company supplied the digital Mobile TV Head End equipment for the Doordarshan Mobile TV digital terrestrial trials in New Delhi. The MPEG-4 head end (transmitter) package includes 4Caster M2 encoders and the 4Manager network management system. The Envivio system fits cross media deployment by supporting the most broadcast and telco network standards, including 3GPP, 3GPP2, DVB-H, DMB and ISDB-T. Envivio supplied the mobile TV transmission equipment to broadcast integrator, SHAF Broadcast Pvt Ltd. The digital broadcast pilot project is offering eight TV channels initially. Later in 2007 it will be expanded to 16 , the pilot is delivering a high quality mobile TV experience to Indian consumers. Doordarshan is not only testing the technical aspects of the broadcast distribution signals through Mobile TV but it is also exploring the different possibilities for service bouquets, including advertising and interactive services to through testing consumer feedback. The information is sourced via a release from Envivio Inc.

Digital Broadcasters | TV3 Rate Roar Not Appreciated

Malaysia's TV3 may be roaring ahead but its latest announcement is not appreciated. Digital Broadcasters Vendor News has learned from advertising agency contacts in Kuala Lumpur that a just pronounced 5-15 per cent advertising rate hike by premier private TV3 network is not causing ripples but a Tsunami size reaction. TV3 owned by Media Prima Group dominates Malaysia's terrestrial television on-air advertising market with a 60 per cent market dominance along with stable mate, TV8. Mind you, last year TV3 faced vocal criticism too from advertisers when it talked about rate rises at that time.

Digital Broadcasters | Genesis Opens Tokyo POP

Tokyo, Sydney and Auckland have been added as the latest "point-of- presence" POP's in Asia-Pacific on the New York - based, Genesis Networks global video transmission network. Digital Broadcasters Vendor News understands that POPs are already operational in Beijing, Singapore, and other major media centers in Asia. The new POP sites will allow Genesis Networks to interconnect with local broadcasters throughout the Asia Pacific region, notably in China and Japan routing content using fibre optic and satellite from Asia via the Genesis network and broadcasting it anywhere in the world but mainly to the US. The company has a teleport in North Miami and is building a reputation as a carrier of ethnic channel programming from India, Poland and Latin America for distribution to US cable TV systems.

http://www.gen-networks.com

Digital Satellite | Satlynx New Found Freedom Under GE

Digital Broadcasters Vendor News gets the clear impression that Luxembourg-based,Satlynx, a major participant in digital satellite telecommunications in the Middle East, Europe and Africa region, is relishing new found freedom under the new General Electric (NYSE: GE - News) ownership, as a fully operational subsidiary, quote: "...... for the first time... full independence from satellite operating companies and equipment vendors... and is free to pursue its supplier neutral strategy of offering the best solution to fit its customers’ requirements."

Does that imply that under the old SES structure they were hamstrung?

Paul Heinerscheid, President and CEO Satlynx while acknowledging growth in the past years uses the significant "but" when he is quoted in a press release of today's date under GE management: "...but now we look forward to a new chapter within GE where the benefits to our company and our customers will be many-fold.”

Interesting stuff.

Digital Broadcasters | Philippines Enforces Cable TV IP Violations

Philippines has tightened the noose around the neck of cable TV pirates. From today a strengthened complaints process will be enforced. The legal framework for filing violation of broadcasters program content by cable TV pirates in the Philippines has been enacted between the Intellectual Property Office of the Philippines (IP Philippines) and the National Telecommunications Commission (NTC). Together, they will expedite the resolution of cases filed with the NTC against cable operators involving violations of intellectual property rights, and NTC rules and regulations. Complainants can file to the IP office or the NTC.

The new procedures do not interfere with legal complaints being filed directly against cable TV operators by broadcasters and broadcast rights holders either.

Cases of copyright infringement reported to the NTC already in the pipeline will also be brought into the new system's framework.

CASBAA and other rights holders approve and welcome the new administrative procedures in the Philippines.

While at first glance it looks to be just another legal layer complainants have to work through, if everything goes to plan, complaints on broadcast rights violations will be funnelled through the same reporting system, quickening the process and making decisions more effective.

I hope there is a uniform and unique case numbering system, if all cases are to follow a standard procedure.

Digital Broadcasters | Malaysia to Adopt DVB-T

So now we know, it is confirmed the Malaysian Government is going ahead with the adoption of DVB-T for digital terrestrial transmissions. Digital Broadcasters Vendor News notes that this is clearly ahead of the intended date of such an announcement - a month before the present Klang Valley trial was due for completion.

Deputy Information Minister Chia Kwang Chye who made the announcement, March 26 at the ABU Digital TV Symposium in Kuala Lumpur indicated that the results of the DTV trial were very positive, the meaning was "why wait?"

According to Mr Chia more than 60 percent of trial participants said signal quality was 'good' to 'very good'; 70 percent sound quality was better -- responses being all better than his department had imagined.

That means that DTTV will roll out in the Klang Valley in 2009, and in Mr Chye's quoted words "Malaysia was keen to trial the DVB-H standard for mobile phones".

Mr Chia said the Malaysian government's Digital Task Force was also considering the implementing the HD format in programming.

Digital Broadcasters | India | HDTV for 2010

Digital Broadcasters Vendor News sees India's regulatory authority for broadcasting and state broadcaster, - Prasar Bharati - as quickening its pace of interest in adopting new digital broadcast technologies with the key objective of covering the whole of the Commonwealth Games 2010 in New Delhi in HDTV. Prasar Bharati is the unbrella organisation for Doordarshan and All India Radio.

India's Business Standard newspaper reported on March 26, 2007 that Prasar Bharati will invest close to Rs 30 crore (300 million Rupees - US$6 million) in running pilot projects on mobile TV (including a related car TV project) and high-definition TV.

B S Lalli CEO at Prasar Bharati is quoted as saying that Mobile TV is to start in Delhi by May as the first Metro market.

B S Lalli is also quoted as saying Rs 10 crore (100 million Rupees - US$2 million)is allocated in the digital video broadcast technology for mobile TV. A further Rs 5-8 crore (500-800 million Rupees - US$10 million) will be required to enhance the Mobile TV transmission infrastructure. Some Rs 15 crore (150 million Rupees - US$3.5 million) is set aside for the pilot scheme for HDTV.

Korean mobile TV hand held device manufacturers, Samsung and LG Electronics are in discussion with Prasar Bharati for supply of handsets to consumers.

At present, however Prasar Bharati has an exclusive arrangement for the Nokia N-series handsets.

B S Lalli said the car TV project was successful but faced channel capacity problems in a fast moving car.

Digital Broadcasters Vendor News notes from the article that Prasar Bharati has the clear political objective to install HDTV by 2010 - that will be 2 years after the Beijing Summer Olympics 2008 are televised by CCTV completely in high definition TV.

Original article at: <http://www.business-standard.com/economy/ storypage.php?leftnm=3&subLeft=1&chklogin=N&autono=278896&tab=r>

Digital Broadcasters | 6m Malaysians Listen to Muzik FM

Digital Broadcasters Vendor News Asia (DBVNA) noticed an interesting announcement from Malaysia's news agency Bernama referring to the increasing number of listeners to Radio Televisyen Malaysia (RTM) radio networks. Bernama quoting Information Minister Datuk Seri Zainuddin Maidin said that some some six million residents across Peninsula Malaysia tune in every week. Peninsula Malaysia excludes Sabah and Sarawak.

Bernama said that this was the result of a survey carried out by "Utusan Airtime" on RTM's 32 radio stations.

Muzik FM was the most popular network, followed by Minnal FM and Klasik Nasional FM.

DBVNA notices that no other survey results were mentioned.

Digital Broadcast | Ang Moves to Network Electronics

Digital Broadcasters Vendor News has been informed that Patrick Ang becomes the Regional Sales Director for Network Electronics in Singapore. Ang was hired from Harris Inc. Network Electronics a market leader in digital routing, signal processing and optical transport solutions says that Ang's appointment is related to its Asian expansion and making Singapore its Asian headquarters. The Norwegian company has had a presence in Singapore already for several years. Network Electronics said the move to giving the Singapore office "regional status was to speed up response times to customers. Patrick Ang has also worked for Leitch Inc, Videotek Inc, Thomson Grass Valley and Philips Electronics. Ang reports to Joel Lam, Managing Director of Network Electronics Asia.