Digital Broadcasters | TV3 Rate Roar Not Appreciated

Malaysia's TV3 may be roaring ahead but its latest announcement is not appreciated. Digital Broadcasters Vendor News has learned from advertising agency contacts in Kuala Lumpur that a just pronounced 5-15 per cent advertising rate hike by premier private TV3 network is not causing ripples but a Tsunami size reaction. TV3 owned by Media Prima Group dominates Malaysia's terrestrial television on-air advertising market with a 60 per cent market dominance along with stable mate, TV8. Mind you, last year TV3 faced vocal criticism too from advertisers when it talked about rate rises at that time.