Digital Vendors | Singapore Digital New To Mobile TV

Photo: Broadcast Australia Managing Director International Business Group, Chris Jaeger (left), with Singapore Digital Chief Executive Officer, Giulio Dorrucci. Digital Broadcast Vendor News :: Broadcast Australia, a Macquarie Group Company (ASX code: MCG) has launched a joint venture in Singapore, Singapore Digital with local technology company PGK Media to tackle the emerging mobile TV sector in the city state. The joint venture, Singapore Digital, is majority-owned by Broadcast Australia, which itself wishes to position itself as central to digitisation of the broadcast media across Asia. Broadcast Australia's experience cross Australia with digital broadcast infrastructure, network management experience and substantial financial strength gives the company strategic advantages with its presence in Singapore. In fact, Singapore Digital’s core mission parallels that outlined by the Government policy through the Media Development Authority (MDA) and its Media 21 Blueprint document, to see Singapore evolve as a media city with clout and influence in the role of digital TV services. The significance of the setting up of the joint venture can be seen through Broadcast Australia's central role at Singapore Digital which takes over the operation and management of TV2GO, Singapore’s nationwide mobile TV trial initiated by PGK Media in 2006. Following a six-month technical trial, the operational phase of the TV2GO trial was officially launched in June 2007. It is Singapore’s first nationwide mobile TV trial, and delivers a rich mix of premium content to around 100 Singaporean trialists. Broadcast Australia and Singapore Digital are attending the BroadcastAsia exhibition (Singapore Expo Halls 7 and 8, June 17-20, 2008 : Broadcast Australia—Stand 7N3-06; Singapore Digital—Stand 8H4-03A. Broadcast Australia has over 75 years experience as the owner and operator of one of the most extensive terrestrial broadcast transmission networks in the world. The broadcast technology company informed Digital Broadcast Vendor News it is working with strategic partners throughout the Asia Pacific region. Subsidiary companies include Hong Kong-based confined space coverage group, Radio Frequency Engineering Limited (RFE), systems integration and product supply specialist, The Bridge Networks, and critical application and hosting provider, Hostworks.

Digital Broadcast | Renesas HDTV Mobiles For 2009

Digital Broadcasters Vendor News passes long the interesting comment in the Nikki Electronics regional trade publication that mobile phones made in Japan could be HDTV ready for 2009, based on developments at Renesas Technology Corporation of Japan. Renesas has developed a processor for the 1920 x 1080 HD format. US Corporations NVIDIA and Texas Instruments had already made similar announcements late last year, as did Broadcom. Full story to be found at: Nikkei Electronics website Useful Contact details for RENESAS - an office near you! Renesas website - Europe Renesas website - Americas Renesas website - Singapore Japan - Headquarters Renesas Technology Corp. TEL: +81-3-5201-5111 FAX: +81-3-3270-5003 Nippon Bldg., 2-6-2, Ote-machi, Chiyoda-ku, Tokyo 100-0004, Japan Administration Companies - China - Renesas Technology (China) Co., Ltd. TEL: +86-21-6888-1911 FAX: +86-21-6887-2199 Unit 203, 208, AZIACenter, No.1233 Lujiazui Ring Rd, Pudong District, Shanghai 200120, China Sales Offices - Canada - Renesas Technology Canada Limited TEL: +1-905-898-5441 FAX: +1-905-898-3220 1101 Nicholson Road, Unit 5, Newmarket, ON L3Y 9C3, Canada - China - Renesas Technology (Shanghai) Co., Ltd. TEL: +86-21-5877-1818 FAX: +86-21-6887-7858 / -7898 Unit 204, 205, AZIACenter, No.1233 Lujiazui Ring Rd, Pudong District, Shanghai 200120, China Renesas Technology (Shanghai) Co., Ltd. Beijing Branch TEL: +86-10-8286-1656 FAX: +86-10-8286-1657 Unit 603F, North Bldg., Tower C, Raycom Infotech Park, No.2 Kexueyuan Rd(s), Haidian District, Beijing 100080, China Renesas Technology (Shanghai) Co., Ltd. Qingdao Office TEL: +86-532-579-3222 FAX: +86-532-579-3255 25 I, Qingdao International Finance Center, 59 Hongkong Road (M), Qingdao 266071, China Renesas Technology (Shanghai) Co., Ltd. Dalian Office TEL: +86-411-3980-5858 FAX: +86-411-3980-5877 Room 2103, Tian An International Tower, No.88 Zhongshan Road, Zhongshan District、Dalian, Liaoning, China Renesas Technology Hong Kong Ltd. TEL: +852-2265-6688 FAX: +852-2377-3473 7F, North Tower, World Finance Centre, Harbour City, Canton Road, Tsimshatsui, Kowloon, Hong Kong Renesas Technology Hong Kong Ltd. Shenzhen Representative Office TEL: +86-755-8283-5080 FAX: +86-755-2399-5080 Room 1802-6, Excellence Times Square, No. 4068 Yi Tian Road, Futian District, Shenzhen 518048, China Renesas Technology Hong Kong Ltd. Xiamen Representative Office TEL: +86-592-3118-686 FAX: +86-592-3118-685 Unit 3002, 30F, The Bank Centre,No.189 Xiahe Road, Xiamen, Fujian 361003, China Renesas Technology Taiwan Co., Ltd. TEL: +886-2-2715-2888 FAX: +886-2-3518-3399 10F, No.99, Fu Hsing North Road, Taipei, 105, Taiwan - Denmark - Renesas Technology Europe Limited Denmark Branch TEL: +45-45-80-77-11 FAX: +45-45-80-77-54 Egebaekvej 98, DK-2850 Naerum, Denmark - Finland - Renesas Technology Europe Limited Finnish Branch TEL: +358-9-54064140 FAX: +358-94-55-21-52 Stella Business Park, Lars Sonckin Kaari 16, FIN-02600 Espoo, Finland - France - Renesas Technology Europe Limited French Branch TEL: +33-1-30-67-67-00 FAX: +33-1-30-67-67-10 16, 18 Avenue Morane Saulnier, Batiment A, F-78140 Vélizy, France - Germany, Austria, Benelux, Switzerland - Renesas Technology Europe GmbH Ratingen Office TEL: +49-2102-1243-0 FAX: +49-2102-1243-6000 Gothaer Strasse 18, D-40880 Ratingen, Germany Munich Office TEL: +49-89-380-70-0 FAX: +49-89-929-30-11 Europe Forum, Karl-Hammerschmidt-Str. 42, D-85609 Ascheim-Dornach, Germany Stuttgart Office TEL: +49-711-72-87-470 FAX: +49-711-72-47-21 Zettachring 4, D-70567 Stuttgart, Germany - Italy - Renesas Technology Europe Limited Italian Branch TEL: +39-02-48-77-061 FAX: +39-02-48-78-6321 Via Tommaso Gulli 39, I-20147 Milano, Italy - Korea - Renesas Technology Korea Co., Ltd. TEL: +82-2-796-3115 FAX: +82-2-796-2145 18F, Kukje Center Building, 191, 2-Ka, Hangang-Ro, Yongsan-Ku, Seoul 140-702, Korea - Malaysia - Renesas Technology Malaysia Sdn. Bhd. Marketing Office TEL: +60-3-7955-9390 FAX: +60-3-7955-9510 Unit 906, Block B, Menara Amcorp, Amcorp Trade Centre, No. 18, Jln Persiaran Barat, 46050 Petaling Jaya, Selangor Darul Ehsan, Malaysia - Singapore - Renesas Technology Singapore Pte. Ltd. TEL: +65-6213-0200 FAX: +65-6278-8001 1 HarbourFront Avenue, #06-10, Keppel Bay Tower, Singapore 098632 - Sweden - Renesas Technology Europe Limited Swedish Branch TEL: +46-8-562-712-00 FAX: +46-8-562-712-01 Kanalvägen 3A, 3 TR., PO Box 836, SE-19428 Upplands Väsby, Sweden - Spain - Renesas Technology Europe Limited Spanish Branch TEL: +34-91-767-27-82 FAX: +34-91-383-85-11 Buganvilla 5 1D, E-28036 Madrid, Spain - Turkey - Renesas Technology Europe Limited Turkish Branch TEL: +90-212-5727533 FAX: +90-212-5727531 Cevizlik mah, Istanbul cad. Atin 2 İş Merkezi, No. 26/1 34142 Bakırköy - Istanbul, Turkey - United Kingdom - Renesas Technology Europe Limited European Headquarters TEL: +44-1628-585-100 FAX: +44-1628-585-900 Dukes Meadow, Millboard Road, Bourne End, Buckinghamshire, SL8 5FH, U.K. - U.S.A. - Renesas Technology America, Inc. U.S. Headquarters TEL: +1-408-382-7500 FAX: +1-408-382-7501 450 Holger Way, San Jose, CA 95134-1368, U.S.A. Detroit Area Office TEL: +1-248-374-4100 FAX: +1-248-344-1793 26200 Town Center Drive, Suite 220, Novi, MI 48375, U.S.A. Durham Office TEL: +1-919-794-3770 FAX: +1-919-688-9287 324 Blackwell Street, Washington Bldg., Bay 6, Suite 620 Durham, NC 27701, U.S.A Design and Application Technologies Companies - China - Renesas Semiconductor Design (Beijing) Co., Ltd. TEL: +86-10-8286-1450 FAX: +86-10-8286-1451 5F, North Bldg., Tower C, Raycom Infotech Park, No.2 Kexueyuan Rd(S), Haidian District, Beijing 100080, China Renesas Semiconductor Design (Beijing) Co., Ltd. Shzhou Branch TEL: +86-512-6762-6056 FAX: +86-512-6761-0833 176 JinJiHuLu, Suzhou Inderstrial Park, Suzhou 215021, China Renesas System Solutions (Beijing) Co., Ltd. TEL: +86-10-8286-1810 FAX: +86-10-8286-1812 Rm 604A, North Bldg., Tower C, Raycom Infotech Park, No.2 Kexueyuan Rd(S), Haidian District, Beijing 100080, China Renesas System Solutions (Beijing) Co., Ltd. Shanghai Branch TEL: +86-21-6888-0556 FAX: +86-21-6888-0559 Unit 207, AZIACenter, No.1233 Lujiazui Ring Rd, Pudong District, Shanghai 200120, China Renesas System Solutions (Beijing) Co., Ltd. Shenzhen Branch TEL: +86-755-8283-5260 FAX: +86-755-2399-5095 Room 1807-10, 18/F, Excellence Times Square, 4068 Yi Tian Road, Futian District, Shenzhen City 518048, China Renesas System Solutions Hong Kong Ltd. TEL: +852-2265-6688 FAX: +852-2376-3865 Unit 706, 7F North Tower, World Finance Centre, Harbour City, Canton Road, Tsimshatsui, Kowloon, Hong Kong - France - Renesas Design France S.A.S TEL: +33-2-23-21-2800 FAX: +33-2-23-21-2801 14A rue du Patis Tatelin, 35700 Rennes, France - Malaysia - Renesas Semiconductor Design (Malaysia) Sdn. Bhd. TEL: +60-4-643-8121 FAX: +60-4-643-4190 Bayan Lepas Free Industrial Zone, 11900 Penang, Malaysia - Vietnam - Renesas Design Viet Nam Co., Ltd. TEL: +84-8-770-0255 FAX: +84-8-770-0249 Tan Thuan Road, Tan Thuan Export Processing Zone, District 7, Ho Chi Minh City, Vietnam Manufacturing Companies - China - Renesas Semiconductor (Beijing) Co., Ltd. TEL: +86-10-6298-0843 FAX: +86-10-6298-0841 7# 8th Street, Shangdi Information Industry Base, Haidian District, Beijing 100085, China Renesas Semiconductor (Suzhou) Co., Ltd. TEL: +86-512-6762-6056 FAX: +86-512-6762-5133 176 JinJiHuLu, Suzhou Industrial Park, Suzhou 215021, China - Germany - Renesas Semiconductor Europe (Landshut) GmbH TEL: +49-871-684-0 FAX: +49-871-684-150 Jenaer Strasse 1, D-84034 Landshut, Germany - Malaysia - Renesas Semiconductor (Malaysia) Sdn. Bhd. TEL: +60-4-643-8121 FAX: +60-4-643-4190 Bayan Lepas Free Industrial Zone, 11900 Penang, Malaysia Renesas Semiconductor Technology (Malaysia) Sdn. Bhd. TEL: +60-4-643-8121 FAX: +60-4-643-4190 Bayan Lepas Free Industrial Zone, 11900 Penang, Malaysia Renesas Semiconductor (Kedah) Sdn. Bhd. TEL: +60-4-489-2241 FAX: +60-4-489-1667 Kulim Industrial Estate, 09000 Kulim, Kedah, Malaysia Business Corporation - Japan - Renesas SP Drivers Inc. TEL: +81-42-325-1111 FAX: +81-42-327-8693 5-20-1 Josui-honcho, Kodaira, Tokyo, Japan Other Contacts - Australia - Hitachi Australia Pty Ltd. TEL: +61-2-9888-4100 FAX: +61-2-9888-4931 Level 3, 82 Waterloo Road North Ryde, NSW 2113, Sydney, Australia - Czech Republic - Hitachi Europe Ltd. TEL: +420-234-064-516 FAX: +420-234-064-515 4D Center, Kodanska 46, 110 00 Prague 10, Czech Republic - India - Hitachi India Trading Pvt. Ltd. New Delhi Office TEL: +91-11-2331-5635 FAX: +91-11-2231-3742 10th Floor, Hindustan Times House, 18-20, Kasturba Gandhi Marg, New Delhi 110001, India Bangalore Branch Office TEL: +91-80-2238-6986 FAX: +91-80-2238-6988 Unit 101, 1st Floor, Shah Sultan Complex, No.17, Cunningham Road, Bangalore 560052, India - Israel - Hitachi Data Systems TEL: +972-9-97-10-400 FAX: +972-9-97-10-405 Corex Building, 27 Maskit St., IL-Herzlia 46733, Israel - South Africa - Hitachi Europe Ltd. TEL: +27-12-653-2758 FAX: +27-12-653-2758 PO Box 53853, Wierdapark 0149, Republic of South Africa - Thailand - Hitachi Asia (Thailand) Co., Ltd. TEL: +66-2-632-9292 FAX: +66-2-632-7674 18th Floor, Ramaland Bldg., No.952 Rama IV Road, Bangkrak, Bangkok 10500, Thailand

Digital Broadcasters | Japan Mobile ISDB-T Sales Off Y-O-Y

Digital Broadcasters Vendor News Asia(DBVNA) notes that in Japan, mobile hand device sales to end users are on the slide. 1Q/2008 sales dropped to 13.2 million units a decrease of 10.1 per cent year-on-year, according to a report by Gartner, Inc (NYSE:IT) research findings. "There were no new phone features in the first quarter of 2008 that were strong enough to drive growth, unlike the first quarter of 2007. During that period a music player function was introduced as was an embedded digital broadcasting terrestrial ISDB-T tuner. These benefits persuaded users to replace their devices," said Nahoko Mitsuyama, principal analyst for mobile communications research at Gartner, based in Tokyo. The ISDB-T (HDTV type) Tuner contained integrated services. "The proportion of WCDMA devices sold in Japan decreased from 63.2 per cent in the first quarter of 2007 to less than 30 per cent in the first quarter of 2008. Conversely, the proportion of high-speed downlink packet access (HSDPA) devices rose sharply from 1.9 per cent to more than 35 per cent in the same period," Mr Mitsuyama added. 1Q/2008 Asia Pacific Mobile Device Sales Up 26.6% Y-o-Y. Overall in Asia-Pacific though in 1Q/2008 sales remained bouyant. Some 114.4 million mobile devices were sold in the region. This represented a 26.6 per cent increase over the first quarter of 2007. India remained a high-growth market, and South Korea became a high growth market as well during the quarter, as consumers upgraded their handsets before the new extended contracts are put in place by operators in the second quarter of 2008. "Growth in Asia-Pacific was driven by a high number of new subscribers, lower-priced phones based on wideband code division multiple access (WCDMA) technology, as well as low-cost global system for mobile communications (GSM) phones and ultra-low-cost CDMA devices," said Anshul Gupta, principal research analyst for mobile terminals at Gartner, based in Mumbai, India. The data Digital Broadcasters Vendor News Asia(DBVNA) shows here is taken from the latest report by Gartner Inc (NYSE: IT). "Dataquest Insight: Market Share for Mobile Devices, 1Q08"is available at www.gartner.com.

Digital Broadcast Asia | SingTel Now Into Mobile TV

In a formal announcement to Digital Broadcasters Vendor News Asia, Singapore Telecommunications Limited (SingTel) said it had launched its Mobile TV service in Singapore today using Nokia Siemens Networks’ Mobile TV streaming solution to become one of the first in Asia-Pacific. This service complements SingTel's mio TV service and adds another dimension to accessing quality pay TV content anytime, anywhere. The new service includes live TV channels with electronic program guide (EPG) information and video-on-demand (VoD) . SingTel is using Version 3.5 of Nokia Siemens Media Delivery Solution (MDS) as its Mobile TV platform while the phone application is based on Adobe’s Flash Lite technology. The MDS can incorporate video streaming (unicast), and future technologies. Respective company executives for this project are: Wong Soon Nam, VP Consumer Marketing, SingTel and Thomas Yeo, Head of SingTel Singapore Customer Team, Nokia Siemens Networks. “This deal demonstrates our ability to partner with forward thinking operators like SingTel to make the most of industry-leading solutions such as Nokia Siemens Networks’ MDS.” Digital Broadcasters Vendor News Asia regards SingTel as Asia’s largest multi-market mobile operator, serving more than 185 million customers in eight markets including Australia.

Digital Radio Australia Trials DAB+ For First Time

Digital Broadcasters Vendor News Asia (DBVNA) was informed today that following other Australian digital radio systems trials, terrestrial broadcasters started the technical trials using DAB+ technology in Sydney, NSW. The test is using upgraded multiplexers from digital broadcast vendors: Factum and Radioscape (the "MAP250" and "fusion, version 6" respectively). Testing is to focus on the critical bit rates as applied to speech programming and jazz and pop music. Of the move, Joan Warner, CEO of industry trade body, Commercial Radio Australia (CRA) said that this is the first fully compliant high power broadcast of digital radio using DAB+ technology anywhere in the world. Ms Warner added that the test will send a very strong signal to the major radio receiver manufacturers that Australia is committed to launching digital radio using DAB+ and we will need a broad range of DAB+ digital radios in the market in time for our launch.” A number of radio vendors have indicated they will have DAB+ receiver products ready for overseas retail sale before Christmas 2007 according to CRA. In Australia, digital radio services will officially launch in January 2009 in the six capital cities Adelaide, Brisbane, Hobart, Melbourne, Perth and Sydney, and expect consumers will want to access the digital broadcast services with not only digital receivers, but by mobile handphones and mp3 devices also. The DAB+ test is being coordinated by Commercial Radio Australia on behalf of commercial radio stations and public broadcasters, the ABC and SBS. DBVNA understands that Australia heads up a new DAB+ task force set up by the Asia-Pacific Broadcasting Union - the ABU. Other task force members include Brunei, New Zealand and Singapore digital broadcasters. Ms Warner, representing Australia, heads the DAB+ task force, which is to encourage the take up of DAB+ within the region and the development of a wide range of low cost DAB+ receivers in diverse broadcast environments such as in China, India, Kuwait and Russia.

DBVNA :: TVNZ Charter Renewal - Good News For DTV Vendors

This Digital Broadcasters Vendor News Asia (DBVNA) message is directed at those involved in New Zealand's broadcast TV technology sector both at the individual company level as well as at the TV industry grouping level - to the opportunity for you to influence the digital direction of Television New Zealand (TVNZ). The reason is that it is now review time of the Television New Zealand charter as the country's national broadcaster. This takes place every 5 years. TVNZ faces the expansion of digital, responding to the changing needs of broadcaster - consumer/viewer interaction. Here is your opportunity to influence the choices and technology standards adopted by TVNZ as it moves into digital diversification both in digital delivery and content origination systems. The TVNZ says in its remit for Charter renewal: "of the 'high standards' it wishes to maintain in all areas. At the same time it intends to play a leading role in New Zealand television by setting standards of program quality and encouraging "creative risk-taking and experiment". I interpret that to mean that risks in content will require the need to have the technology available to support content experimentation. This is where manufacturers across all production and distribution areas can put to TVNZ's Engineering management proposals to make proprietary systems the preferred choice of TVNZ. There is no better time than at Charter renewal time when the corporation has to be legally open to new ideas and thinking in pursuit it license renewal - that is what the Charter review is all about. A TVNZ press announcement of earlier in July stated that the process for reviewing the TVNZ Charter is governed by the Television New Zealand Act 2003 which says the Charter must be reviewed every five years by Parliament. In preparation for the statutory review, TVNZ wishes to present the Minister of Broadcasting with a suggested redraft with the public's views on it. The way TVNZ wants to move forward and its proposals are presented online at http://www.tvnz.co.nz , use keyword: Charter Redraft. While the heightened publicity with advertisements on TV One and TV2 flagship channels of TVNZ are directed at a month long public debate, the actual TVNZ submission will not be made until later in the year to the Minister of Broadcasting. I suggest to you as a digital TV manufacturer or distributor, to consider making your move now to connect with TVNZ Engineering and push your case for them to adopt your new digital technology. Remember, that TVNZ will launch new digital channels later this year and early next with TVNZ 6 and TVNZ 7 and increasingly in future years through TVNZ ondemand, the TVNZ website and other media devices. If you are involved in the audio - radio side of the industry, you will be aware of the process that Radio New Zealand went through in its recent Broadcast Charter renewal. TVNZ informed DVBNA that it was following the process Radio New Zealand adopted for its Charter review. To recap, there are two areas that caught the attention of DBVNA in the TVNZ management proposals that give a guide as to new technology requirements as TVNZ moves ahead in the digital TV arena: Innovation and Development of New Zealand talent, as set out as follows: - TVNZ to promote innovation, risk taking and creativity to extend the range of ideas and experiences available to New Zealanders by creative risk-taking and experimentation. Areas of the current Charter covered by this redrafted point: - TVNZ to support and promote the talents and creative resources of New Zealanders and of the independent New Zealand film and television industry. The emphasis on the contribution on a greater contribution from the commissioning of outside production work.

Digital Broadcasters | India | Doordarshan Regional Newrooms Go VSAT

In New Delhi, Doordarshan India's state TV network is moving ahead with developing field production in high definition (HDTV). The administration says it expects trials to start later in 2007 or 2008. New Delhi has been chosen as the place to stage the testing. Meanwhile, there is small revolution taking place in the state broadcaster's newsgathering technology. All 70 of DD's regional news centers are being equipped with VSAT links. Orders have been placed for VSAT (Very Small Aperture Terminals) equipment for every center. Each will link to the main news hub in New Delhi. Along with the feeds will be much required communication circuits, and production team voice circuits enabling two way talkback between studio control rooms around the country.