Photo: Patrick Keys
Pharos.tv is to open a Singapore Office. Pharos.tv the Reading, UK-based, automation specialist that provides broadcast management solutions has informed Digital Broadcast Vendor News that it is setting up a Singapore regional office for sales and support activities.
The announcement, timed to coincide with the
Broadcast Asia 2008 trade show this month in the Lion City says that the new Pharos facility will be situated initially at the New Tech Park in Lorong Chuan. In other words, close to key international broadcasters and playout service providers located in the specialized industrial park.
Heading up the operation will be
Patrick Keys, who has been with Pharos since its inception. Patrick initially worked as part of the Pharos Playtime automation software development team and is a veteran of many international Pharos projects including CNN Headline News in Atlanta and Network 7 in Australia. He also established the international support operation at Pharos' Reading UK headquarters and has developed customer training programs for Pharos installations including Technicolor, Viasat and Globecast.
Of the Singapore move,
Russell Grute, director of marketing for Pharos said: "To succeed and grow in South East Asia, many broadcasters and service providers need to work more efficiently. They face unique content management and distribution challenges to localize and promote content for their viewers across a complex region."
Pharos sees itself as able to assist broadcasters achieve success in these niche areas with its solid project engineering and technical backup.
Backgrounder:
Pharos delivers better workflow management to broadcasters and service-providers in television, radio, IPTV and telecommunications. For 10 years Pharos has continually developed the unique Mediator, Playtime and Pilot desktop broadcast management solutions. Pharos workflow offers greater efficiency for library management, ingest, quality control, storage management, archival, transcoding, post-production and playout. Pharos solutions offer a next-generation platform to better manage multiformat content and enable rapid expansion in playout, presentation and publishing.
Digital Broadcast Vendor News Asia says the salient point is that Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise.
Photo: Broadcast Australia Managing Director International Business Group, Chris Jaeger (left), with Singapore Digital Chief Executive Officer, Giulio Dorrucci.
Digital Broadcast Vendor News :: Broadcast Australia, a Macquarie Group Company (ASX code: MCG) has launched a joint venture in Singapore, Singapore Digital with local technology company PGK Media to tackle the emerging mobile TV sector in the city state. The joint venture, Singapore Digital, is majority-owned by Broadcast Australia, which itself wishes to position itself as central to digitisation of the broadcast media across Asia.
Broadcast Australia's experience cross Australia with digital broadcast infrastructure, network management experience and substantial financial strength gives the company strategic advantages with its presence in Singapore. In fact, Singapore Digital’s core mission parallels that outlined by the Government policy through the Media Development Authority (MDA) and its Media 21 Blueprint document, to see Singapore evolve as a media city with clout and influence in the role of digital TV services.
The significance of the setting up of the joint venture can be seen through Broadcast Australia's central role at Singapore Digital which takes over the operation and management of TV2GO, Singapore’s nationwide mobile TV trial initiated by PGK Media in 2006. Following a six-month technical trial, the operational phase of the TV2GO trial was officially launched in June 2007. It is Singapore’s first nationwide mobile TV trial, and delivers a rich mix of premium content to around 100 Singaporean trialists.
Broadcast Australia and Singapore Digital are attending the BroadcastAsia exhibition (Singapore Expo Halls 7 and 8, June 17-20, 2008 : Broadcast Australia—Stand 7N3-06; Singapore Digital—Stand 8H4-03A.
Broadcast Australia has over 75 years experience as the owner and operator of one of the most extensive terrestrial broadcast transmission networks in the world. The broadcast technology company informed Digital Broadcast Vendor News it is working with strategic partners throughout the Asia Pacific region. Subsidiary companies include Hong Kong-based confined space coverage group, Radio Frequency Engineering Limited (RFE), systems integration and product supply specialist, The Bridge Networks, and critical application and hosting provider, Hostworks.
