Digital Broadcast Asia | SingTel Now Into Mobile TV

In a formal announcement to Digital Broadcasters Vendor News Asia, Singapore Telecommunications Limited (SingTel) said it had launched its Mobile TV service in Singapore today using Nokia Siemens Networks’ Mobile TV streaming solution to become one of the first in Asia-Pacific. This service complements SingTel's mio TV service and adds another dimension to accessing quality pay TV content anytime, anywhere. The new service includes live TV channels with electronic program guide (EPG) information and video-on-demand (VoD) . SingTel is using Version 3.5 of Nokia Siemens Media Delivery Solution (MDS) as its Mobile TV platform while the phone application is based on Adobe’s Flash Lite technology. The MDS can incorporate video streaming (unicast), and future technologies. Respective company executives for this project are: Wong Soon Nam, VP Consumer Marketing, SingTel and Thomas Yeo, Head of SingTel Singapore Customer Team, Nokia Siemens Networks. “This deal demonstrates our ability to partner with forward thinking operators like SingTel to make the most of industry-leading solutions such as Nokia Siemens Networks’ MDS.” Digital Broadcasters Vendor News Asia regards SingTel as Asia’s largest multi-market mobile operator, serving more than 185 million customers in eight markets including Australia.

Digital Broadcasters | India | DoorDarshan in Content Digital Exploitation

Doordarshan, India's state TV broadcaster says that its 70,000 hours of analog library of video tape programming is destined to be fully converted into digital format, now that a detailed business plan has been drawn up for commercial exploitation. So far some 1,400 hours of programs have been converted by "DD Archives" which has released so far some 51 titles to the video distribution market. DD also says that some 600 hours have been identified and set aside for the DD MTNL joint venture, the Broadband Video-On- Demand project. The content covers program genres from culture and travel to personalities, historical places, health, fitness, and lifestyles. The DD "analog to digital" content conversion project covers the complete process of migration for all program production and output, as well as facilitating broadband convergence. Still, the key decision is commercial exploitation - return on the investment. How best can DD market and commercially exploit the mountain of programming content it is sitting on? One key intention is to create and promote interest among India's young generation in the country's traditional culture. This is best served by making available as many digital recordings as possible for distribution at home and abroad across the Indian Diaspora and to heritage institutions around the world.