Friday, June 13, 2008

Digital Vendor | New Singapore Regional Office

Photo: Patrick Keys is to open a Singapore Office. the Reading, UK-based, automation specialist that provides broadcast management solutions has informed Digital Broadcast Vendor News that it is setting up a Singapore regional office for sales and support activities. The announcement, timed to coincide with the Broadcast Asia 2008 trade show this month in the Lion City says that the new Pharos facility will be situated initially at the New Tech Park in Lorong Chuan. In other words, close to key international broadcasters and playout service providers located in the specialized industrial park. Heading up the operation will be Patrick Keys, who has been with Pharos since its inception. Patrick initially worked as part of the Pharos Playtime automation software development team and is a veteran of many international Pharos projects including CNN Headline News in Atlanta and Network 7 in Australia. He also established the international support operation at Pharos' Reading UK headquarters and has developed customer training programs for Pharos installations including Technicolor, Viasat and Globecast. Of the Singapore move, Russell Grute, director of marketing for Pharos said: "To succeed and grow in South East Asia, many broadcasters and service providers need to work more efficiently. They face unique content management and distribution challenges to localize and promote content for their viewers across a complex region." Pharos sees itself as able to assist broadcasters achieve success in these niche areas with its solid project engineering and technical backup. Backgrounder: Pharos delivers better workflow management to broadcasters and service-providers in television, radio, IPTV and telecommunications. For 10 years Pharos has continually developed the unique Mediator, Playtime and Pilot desktop broadcast management solutions. Pharos workflow offers greater efficiency for library management, ingest, quality control, storage management, archival, transcoding, post-production and playout. Pharos solutions offer a next-generation platform to better manage multiformat content and enable rapid expansion in playout, presentation and publishing. Digital Broadcast Vendor News Asia says the salient point is that Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise.

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