Digital Vendor | Simon Tsang New Asia Sales Head for Strategy & Technology

Digital Broadcast Vendor News Asia has been advised that Strategy & Technology Limited (S&T) specialist in interactive TV playout systems and MHEG-5** middleware, has appointed Simon Tsang as Regional Sales Manager – Asia Pacific, based in Hong Kong. Tsang (pronounced Chung - as in hung, or Chang) is based in S&T’s recently expanded Asia Pacific regional office. He reports to Colin Prior, Director of International Sales, Tsang's main role is to support S&T’s broadcast customers and resellers as well as S&T’s numerous MHEG-5 middleware licensees throughout the region. Previously, Tsang was with Syno Systems, a telecoms system integrator. Other jobs included Tut Systems, an IPTV headend provider (acquired by Motorola) and publicly-listed, DVN a conditional access and head-end system provider. Tsang is an Associate in Electrical Engineering from Hong Kong Polytechnic and an MBA from the University of Hong Kong. Strategy & Technology Ltd, headquartered in the UK, regards itself as the leading independent company in the industry sector that supports the MHEG interactive TV standard and provides complete interactive applications and systems for broadcasters and manufacturers worldwide. S&T's TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions. Its RedKey MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. S & I made a name for itself originally as a provider of carousel creation and play-out systems for digital terrestrial television.

Digital Broadcast Vendor News Asia Note: **MHEG-5, or ISO/IEC 13522-5, is part of a set of international standards relating to the presentation of multimedia information, standardized by the Multimedia and Hypermedia Experts Group (MHEG). It is most commonly used as a language to describe interactive television services.