BANGO Adds SUN Mobile in Hong Kong || Aim: Boost Billing Revenue 70%

Bango technologies Facilitate with Ease Google Play Store and Netflix payments for Mobile Subscribers 

Digital Broadcast Vendor News received from Bango plc, the major mobile commerce player of Cambridge, England  that it had launched its Direct Carrier Billing Platform on SUN Mobile in Hong Kong (May 22, 2020). The strength of Bango is its data processing that typically increases revenue by 20-40 percent, with some established operators achieving growth of more than 70 percent. It is not only in Hong Kong, but the Bango roll out has also been ain two other diverse mobile operators and locations, Entel in Peru and MTN in South Africa - all in a short space of time.  This means that those phone companies' subscribers can now pay for a massive array of content and services in Google Play and charging the cost to their phone bill, all powered by the Bango Platform a very proud British venture. 

What makes Bango a market leader in Direct Carrier Billing?

Pre and post-paid subscribers simply click-to-buy using carrier billing for instant access to their favorite games, music, movies and more. Interesting fact mentioned on tango.com - 80% of the highest spenders in Taiwan (lookalike audience) made in-app payment for the products and services in which they were engaging.

Top executive quote of the day:

Paul Larbey, CEO Bango PLC. Photo Credit: Bango

Paul Larbey, CEO at Bango

"Ever more operators across the world standardize on the Bango platform to bring mobile commerce experiences to their customers."

Mr Larbey says: "In addition to activating payments in Google Play and other app stores, Bango technology enables operators to offer third-party products bundled with their customer plans or marketed directly to their customers through Facebook and other platforms."

To ensure continuous revenue growth from carrier billing across these new routes, Bango technology will be applied to increase payment success, user acquisition and engagement.

Google Play is not the only collaborator with Bango. Netflix in Mexico already has a massive project with Bango in Mexico. The British company, established in 1999 is publicly listed on the London AIM exchange. The company is firmly entrenched with global merchant players including Amazon, Google and Microsoft. Bango was chosen by Youtube in November 2019 to handle the billing for YT's subscription based monthly TV package.

Bango has also other achievements from industry peers as this photo depicts: AIM AWARDS 2012 - Best Technology Award

Picture above shows, left to right:

David Snell, Partner and AIM Leader, PwC; David Worlidge, Merchant Securities; Susanna Reid, awards presenter; and Peter Saxton, Bango plc (winner). Photo: AIM AWARDS Organisation

Digital Vendor | Simon Tsang New Asia Sales Head for Strategy & Technology

Digital Broadcast Vendor News Asia has been advised that Strategy & Technology Limited (S&T) specialist in interactive TV playout systems and MHEG-5** middleware, has appointed Simon Tsang as Regional Sales Manager – Asia Pacific, based in Hong Kong. Tsang (pronounced Chung - as in hung, or Chang) is based in S&T’s recently expanded Asia Pacific regional office. He reports to Colin Prior, Director of International Sales, Tsang's main role is to support S&T’s broadcast customers and resellers as well as S&T’s numerous MHEG-5 middleware licensees throughout the region. Previously, Tsang was with Syno Systems, a telecoms system integrator. Other jobs included Tut Systems, an IPTV headend provider (acquired by Motorola) and publicly-listed, DVN a conditional access and head-end system provider. Tsang is an Associate in Electrical Engineering from Hong Kong Polytechnic and an MBA from the University of Hong Kong. Strategy & Technology Ltd, headquartered in the UK, regards itself as the leading independent company in the industry sector that supports the MHEG interactive TV standard and provides complete interactive applications and systems for broadcasters and manufacturers worldwide. S&T's TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions. Its RedKey MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. S & I made a name for itself originally as a provider of carousel creation and play-out systems for digital terrestrial television.

Digital Broadcast Vendor News Asia Note: **MHEG-5, or ISO/IEC 13522-5, is part of a set of international standards relating to the presentation of multimedia information, standardized by the Multimedia and Hypermedia Experts Group (MHEG). It is most commonly used as a language to describe interactive television services.