Sunday, September 10, 2006

Digital Broadcasters | Canada's ATN Offers More Exclusive Cricket TV

Digital broadcaster, Asian Television Network International Limited (ATN) (TSX-SAT), continues to bring World Class Cricket to its Canadian viewers from South Asia and other cricketing nations.

ATN, specialising in South Asian TV broadcasting in Canada has secured two more lots of Canadian Broadcast TV Programming Rights. First, the ICC Champions Trophy featuring ten top international teams playing 21 One Day International matches, and second, the Malaysia Tri-Series featuring 7 One Day Cricket Internationals.

The ICC Champions Trophy is cricket's one-day international tournament second in importance only to the Cricket World Cup. It was inaugurated as the ICC Knock Out tournament in 1998 and is played every two years. The tournament changed its name to the Champions Trophy in 2002. Sri Lanka, the West Indies, Zimbabwe, Bangladesh, Australia, South Africa, India, Pakistan, New Zealand and England will play the 21 matches between October 7 and November 5.

The Malaysia Tri-Series between Australia, India & West Indies actually comes before the ICC Champions Trophy, playing September 12 - 24. The tri-series marks the start of India's new international cricket season.

All the games are to shown live, exclusively on CBN, the Commonwealth Broadcasting Network, and rebroadcast as well at prime-time on Bell ExpressVu, Rogers Cable TV systems and Telus TV - depending on which part of Canada these television services operate.

Digital broadcaster ATN, is based in Ontario and operates 13 television channels, including CBN, and has programming alliances with leading International Broadcasters.

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