In digital broadcasters news, Pay-TV operator, SKY New Zealand has entered into a 2 year agreement with [emuse absolutely] to design, build, test and deploy interactive advertising across wholly-owned or affiliate SKY NZ channels and third-party broadcasters.
emuse absolutely will deliver to SKY, broadcast-ready interactive advertising associated with linear television advertising or programming, the aggregation of data and the provision of consolidated campaign response reporting.
emuse absolutely will offer a range of interactive advertising solutions to SKY clients, and the SKY Advertising sales team will be responsible for the promotion and sale of all emuse services to all their advertising clients and agencies.
“We are thrilled to be working with SKY New Zealand” says Patrick Rainsford CEO emuse absolutely. “We have a long-standing relationship with BSkyB in the UK, and this new agreement with SKY NZ shows again the commitment on both sides to provide quality interactive advertising and content.” He continues, “The R.O.I. for broadcasters and advertisers alike has been proven over and over again and the agreement with SKY NZ is further validation that the model works internationally.”
Advertisers will now be able to strengthen their campaigns by including an interactive element by simply getting in touch with their contact at the SKY Advertising sales office.
“New Zealand advertisers are showing an increasing interest in enhancing their linear TV campaigns with Interactive Advertising.” says Richard Last , Director Advertising Sales SKY NZ. “SKY is pleased to be working with emuse absolutely to offer a range of proven Interactive Advertising formats. The local advertisers can benefit from the experience emuse have gained working in the global market
UK Digital vendor, [emuse absolutely] is a leading international interactive advertising service operating in all the major territories. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes (STB's) enabling advertisers greater reach and viewers a higher quality of service.