Tuesday, October 03, 2006

Digital Broadcasters | Singapore | ESPN STAR Sports Converts to Omneon

Digital broadcaster, ESPN STAR Sports (ESS) Singapore, in its move from a totally tape-based production environment to a fully server- based one has purchased an Omneon MediaGrid active storage system and Omneon Spectrum media server systems.

The project will serve the production and play out of all of ESPN STAR Sports 13 television sports networks across Asia Pacific distributed from its TV production center in Singapore.

The Omneon software is to serve as the core of a new production system capable of handling 2,000 hours of media at 50 MB/s. The storage and server implementation, which is being designed and supplied by U.K.-based systems integrator "TSL", will support a new file-based environment and a much more flexible and collaborative production workflow for the network’s live TV sports and sports news coverage.

The effect on ESPN STAR Sports production output will be to allow the network to establish far more rapid turnaround of sports content, enhancing on air production content and production values.

Tom McVeigh, Senior Vice President, Operations and Technology, at ESPN STAR Sports said that Omneon’s storage solutions are flexible, scalable, and future-proof systems which can be relied upon to deliver cost-effective storage for ESS's production environment.

McVeigh added that "MediaGrid" will integrate well with ESS's existing systems and with other new gear to enable a complete overhaul of production workflow at ESS's Singapore digital TV production center. "It is one of the more critical pieces in this puzzle, and it will play a key role in enabling us to achieve our overall project objectives,” he said.

The ESS tape-to-server project, has been dubbed “Home Run” by ESS.

“Home Run” will incorporate the Omneon MediaGrid system and four Omneon Spectrum media servers equipped with 50 I/O ports and linked directly to 25 Apple Creative Studio systems, equipped with Final Cut Pro nonlinear edit systems, to enable immediate edit-in-place capability at multiple workstations simultaneously. Within this collaborative workflow, production staff will not only gain faster access to media, but also gain the ability to view and work with other packages under production.

The Omneon - based storage system will be managed overall by an "OmniBus" OPUS News & Sports Logging system and deliver archive content to a new "Front Porch Digital" DIVArchive system.

Digital Broadcasters Vendor News understands that the initial system build and test of the overall production system at ESPN STAR Sports is scheduled for January 2007. No value for the Omneon deal was disclosed.

ESPNSTAR Sports networks comprise ESPN Asia, ESPN India, ESPN Taiwan, ESPN Singapore, ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Hong Kong, Xing Kong Sports, STAR Sports India, STAR Sports Taiwan, STAR Sports S.E.A and STAR Sports Singapore. All feeds are customised to deliver premier sport yet tailor made to local TV audience preferences.

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