"Temple City of India" adds two 24/7 private FM radio stations from
this month. Adlabs' BIG 92.7 FM will have an effective radiated
power that distributes its signal for a 60 kilometre radius that also
takes in the city of Cuttack with a program diet of entertainment and
"serious" information. Serious means updates to the supply of
vegetables in the markets, where there are power cuts, other utility
problems and government announcements. Music content is being split
in a ratio of 70% Hindi to 30% Oriya.
The second station is Eastern Media Ltd's Choklate 104 FM Superhit
Music. Its broadcast area includes Cuttack and Rourkela and areas
smaller cities of Athagarh, Chandaka, Gopinathpur, Raghunathpur,
Salepur,Jagatpur, Tangi, Deogaon, Gondia, Dhenkanal, Barhachara,
Haridashpur, Manda, Khurdha, Balipatna, Kapilespur, Pipli,
Jagatsinghpur, Patkura, Ratnagari, Udaigiri, Jenapur and Bhuban.
The two broadcasting network stations were issued the licences in the
second batch of 250 stations issued last year.
The introduction of the commercial FM stations is prompting All India
Radio's AIR Cuttack to upgrade its FM Rainbow Channel locally.