Sunday, February 26, 2006

Podcast Revolution Comes to New Zealand

Web site, reported February 13 that more TV content is going out via iTunes, as New Zealand's South Pacific Pictures makes its TV3/BBC kids drama coproduction Maddigan's Quest available online and via video podcasting.

Claiming it to be New Zealand's first drama to go out in such a way, the producers of the show made the first episode available as a video podcast via the iTunes Australia music store, as well as online on TV3's web site .

"We are the first broadcaster in New Zealand to support our local content in this way, and the ability to download the first episode of this drama represents a significant opportunity for our viewers. We are confident that this progressive marketing device will benefit the series as a whole," said Beverley McGarvey, TV3's head of programming.

Maddigan's Quest is a 13-part high-definition SFX-filled fantasy drama, a coproduction between All3Media-backed South Pacific, producer of the Oscar-nominated film Whale Rider, and Bafta-winning Australian company Burberry Productions.

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