The Business Times of India reported on February 24 that Sony Entertainment Television will launch PIX, the network’s English movie channel as an addition to its current bouquet of offerings from April 1. The launch follows Sony’s acquisition of Hollywood production house MGM. Movies will be both from Columbia and MGM.
Sony has appointed Sunder Aaron as the channel’s business head, who would report to SET COO, N P Singh. Aaron has been associated with the network for recent initiatives like ‘The Man’s World Show’ on AXN.
PIX will become India’s fifth Hollywood movie channel after HBO, STAR Movies, Hallmark and ZEE Studio.
A Will Smith festival will kick off the launch of the channel, which will showcase movies such as, Independence Day, Hitch, Shark Tale, I, Robot and Wild, Wild West.
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