Sunday, June 15, 2008
Digital Vendors | Singapore Digital New To Mobile TV
Photo: Broadcast Australia Managing Director International Business Group, Chris Jaeger (left), with Singapore Digital Chief Executive Officer, Giulio Dorrucci. Digital Broadcast Vendor News :: Broadcast Australia, a Macquarie Group Company (ASX code: MCG) has launched a joint venture in Singapore, Singapore Digital with local technology company PGK Media to tackle the emerging mobile TV sector in the city state. The joint venture, Singapore Digital, is majority-owned by Broadcast Australia, which itself wishes to position itself as central to digitisation of the broadcast media across Asia. Broadcast Australia's experience cross Australia with digital broadcast infrastructure, network management experience and substantial financial strength gives the company strategic advantages with its presence in Singapore. In fact, Singapore Digital’s core mission parallels that outlined by the Government policy through the Media Development Authority (MDA) and its Media 21 Blueprint document, to see Singapore evolve as a media city with clout and influence in the role of digital TV services. The significance of the setting up of the joint venture can be seen through Broadcast Australia's central role at Singapore Digital which takes over the operation and management of TV2GO, Singapore’s nationwide mobile TV trial initiated by PGK Media in 2006. Following a six-month technical trial, the operational phase of the TV2GO trial was officially launched in June 2007. It is Singapore’s first nationwide mobile TV trial, and delivers a rich mix of premium content to around 100 Singaporean trialists. Broadcast Australia and Singapore Digital are attending the BroadcastAsia exhibition (Singapore Expo Halls 7 and 8, June 17-20, 2008 : Broadcast Australia—Stand 7N3-06; Singapore Digital—Stand 8H4-03A. Broadcast Australia has over 75 years experience as the owner and operator of one of the most extensive terrestrial broadcast transmission networks in the world. The broadcast technology company informed Digital Broadcast Vendor News it is working with strategic partners throughout the Asia Pacific region. Subsidiary companies include Hong Kong-based confined space coverage group, Radio Frequency Engineering Limited (RFE), systems integration and product supply specialist, The Bridge Networks, and critical application and hosting provider, Hostworks.