 |
| Rajeev Dahl, new ZEE5 App Chief Revenue Officer. Photo |
E-broadcastnewsasia’s Digital| Broadcast | Vendor News Asia has learnt that the video streaming app, ZEE5 from the Indian TV stable, Zee Entertainment has appointed Rajeev Dhal as its Chief Revenue Officer.
The announcement was effective April 21, 2020. Rajeev Dhal will succeed Taranjeet Singh who was the chief revenue office and business head - new projects since October, 2018. In his new role, Dhal will be responsible for achieving and delivering revenue growth through advertising sales and operations for ZEE5 India. He will be reporting directly to Tarun Katial, CEO of ZEE5.
 |
| ZEE5 APP ID+Logo |
According to CEO Katial the ZEE5 app on the OTT platform has become a 'super app’ by delivering content in 12 Indian languages to being available across the spectrum of devices to launching new product offerings. The languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Bhojpuri, Gujarati, Odia and Punjabi.
Dhal has a hard act to follow in Taranjeet Singh who played a key role in setting up the advertising revenue stream and played an instrumental role in framing the architecture of the industry’s first Ad Stack. During his tenure, he helped build and drive the sales and sales support teams of ZEE5 India according to Katial.
Rajeev Dhal has a 20 year career under his belt and has worked in the leadership position across a wide range of media and consumer internet companies. He came from a similar role at SHAREit having established teams and revenue across India, South East Asia, Middle East and Africa. In his tenure at ShareIt, he claims there was never a need for ShareIt to advertise as the brand fulfilled an online need to deliver Key Performance Indicators (KPIs) for brands & advertisers that are way beyond branding & engagement across a universe of an Indian 400 million user base.
Note: MUMBAI: "Media conglomerate Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 continues its growth in user base reaching 76.4 million monthly active users (MAU). ZEEL in its first quarter financial result of FY 20 revealed the MAU of the streaming platform as of June 2019 while it had 61.5 million MAUs in the quarter ended March 2019.... - Indian Television
. 
No comments:
Post a Comment