Saturday, November 10, 2007

Digital Broadcasters | NDTV Using Omnibus iTX System Solution

A reminder from Digital Broadcasters News Asia that New Delhi Television Limited (NDTV) launched two new channels from its headquarters serving the Middle East region. "NDTV GOOD TIMES", went on-air Sept 7, 2007 followed by "NDTV ARABIA" on September 10. Both channels target expatriate (NRI) Indian viewers in the Gulf states. NDTV appointed OmniBus Systems of the UK to supply its comprehensive playout and production system solution, known as iTX. NDTV's Group CTO, Rahul S. Deshpande said that the Omnibus technology was chosen in order to get the two channels air as quickly as possible. And the reason NDTV chose the iTX software package was that the iTX, file-based system unifies playout, storage and automation, across multiple devices, platforms and different software versions, while solving compatibility issues. The bonus is that iTX easily integrates with NDTV's existing content management. NDTV, based in the India's capital, next year notches up its 20th anniversary as it becomes India's first and largest commercial producer of news, current affairs and entertainment programming output. The TV network has expanded to 23 offices and studio facility locations across the sub-continent. New Delhi Television Limited (NDTV) website: OmniBus Systems' digital asset management, automation and transmission technology website:

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