Monday, September 01, 2008
Zoya Sakr, Head of Sales and Marketing at Al Aan TV, Dubai (left)has informed Digital Broadcasters Vendor News Asia (DBVNA) that Promo Media of Beirut has been appointed Al Aan's on-air advertising and marketing representative for Lebanon, Syria and Jordan. Sakr see this as a pan-Arab springboard in the fast growing satellite TV arena. Awareness levels of the Al Aan TV channel have increased remarkably in the region since its establishment in 2006. Imad Jomaa, Chairman of Promo Media said “viewers showed a markedly high preference for Al Aan TV content, with programs offering original programming presented in an innovative infotainment format. We are confident of representing the channel as this will lead certainly to mutual success”. Al Aan's content is based on constant research to identify and respond to the changing desires of the regional audience. The unique infotainment format is a first for the region. It means the viewer can benefit from the daily contact with the channel resulting in a pleasurable viewing experience. A recent study by Market Research firm, Ipsos showed that viewership of the channel has increased 80% from last year. DBVNA notes that Al Aan TV is a pan-Arab satellite TV broadcaster based in Dubai Media City. Distribution is by Arabsat or Nilesat. Al Aan targets the needs and aspirations of a young, dynamic and modern family audience with emphasis on the female viewer segment which shows strong support to the channel's programming approach. Al Aan TV website is in Arabic with a boiler plate page in English.
Digital Broadcasters Vendor News Asia (DBVNA) can tell you that the United Arab Emirates' largest cross platform publisher, the Arab Media Group (AMG) is launching 'Noor Dubai' a new free-to-air satellite TV channel broadcasting locally-originating programs. AMG has chosen today, September 1, the auspicious first day of the Holy Month of Ramadan. "Noor Dubai" TV channel is a natural extension of AMG's popular Noor Dubai radio station on FM 93.9 MHz. Like its radio counterpart, the TV channel aims to embody the social and cultural values of the UAE Noor's unique style of presenting daily life in the country. Nahla Al Fahad, Head of Radio Television Projects, commented: "Noor Dubai has always been a popular radio station that clearly speaks to the residents of UAE, both nationals and non-nationals alike, and reflects their thoughts and concerns. We wanted to expand the base of the Noor phenomenon by bringing it to television, to give the special Noor 'feel' a face and a visual identity." DBVNA notes that Noor Dubai distribution is on Arabsat Badr 4 satellite, transponder frequency 12169 Mhz. Aside from publishing, the Arab Media Group owns and operates the FM-based, Arabian Radio Network (ARN) across the UAE, including Dubai Eye 103.8, Dubai 92, Pulse 95.3, City 1016, Hit 96.7, Noor Dubai 93.9, Al Khaleejiya 100.9 and Al Arabiya 99. Virgin Dubai, a branch of Sir Richard Branson’s Virgin International brand, was added in March 2008. The Arabian Television Network (ATN), AMG's TV subsidiary operates MTV Arabia and Nickelodeon, and now Noor Dubai TV from September 1, 2008.