Wednesday, April 18, 2007

Digital Broadcasters | Radio Australia's Guangzhou Breakfast Goes Begging

Digital Broadcasters Vendor News wonders why Radio Australia's Breakfast Club in its upcoming East Asia, three city tour was able to co-opt host broadcasters in Singapore (938Live FM) and Kuala Lumpur (Traxx FM) to simulcast their editions but when Phil Kafcaloudes the program's co-presenter kicks off on April 27 in Guangzhou, it is not happening? Not even a breakfast 'club sandwich' will be shared? The Radio Australia press release said that the program will sample the styles, flavours and tastes of Asia. Perhaps if Radio Australia had sent co-presenter Adelaine Ng (a Chinese lady?) the outcome in Guangzhou may have been different? Kind of deflates the message that the release was trying to convey when it stated that: "The East Asia tour builds on the growing links Radio Australia has established with stations in the region....". According to Radio Australia, "The Breakfast Club" is the popular morning program, which provides an appealing and humorous start to the day capable of engaging audiences from India to Tonga. The Aussie national broadcaster also says that the Breakfast Club program is broadcast (re-broadcast? - Ed) across Radio Australia's expanding Asian and Pacific FM network, Not only that it is quickly becoming a regional media benchmark in interacting with wide audiences ranging across physical borders and cultural boundaries from India to Tonga. It does not elaborate on how it is doing that. I think they ought to Wiki that comment, and get it justified.

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