Sometimes decisions coming out of China's digital broadcasting set up seem quirky. The latest in mobile handheld licenses is no exception. The state arm in charge of propaganda in Beijing, the State Administration of Radio, Film and Television (SARFT) has awarded to China Radio International (CRI) the overseas radio broadcasting division, the third license on offer for mobile phone "TV" services. Shanghai Media Group and CCTV were awarded the other two.
It does seem somewhat odd that the international and radio oriented division is granted the right to domestic mobile phone/handheld devices. The reasoning may be the fact that some CRI programming is carried domestically by AM and FM regional and local stations and networks around the country. Or just keeping it within the close knit ranks of the broadcasting power base in Beijing.
CRI has set up a subsidiary to link up with China Unicom (0762.HK) (the world's third largest mobile phone operator).
CRI is also in talks with China Mobile (0941.HK) for mobile broadcast cooperation, according to a People's Daily report.