You have been following Google's move into radio advertising? Well here is the definitive result: Broadcast Electronics (BE) of Quincy Illinois, in collaboration with Google Inc (NASDAQ:GOOG) have added an AdSense software plug-in to BE's AudioVAULT digital studio system. This means that AdSense automatically matches a station's available open slots for spots to Google's advertiser inventory. This is new revenue streaming for the stations that have installed AudioVault across the United States.
Russell Ketchum, Business Product Manager for Google AdSense for Audio said that AdSense for Audio is about connecting Google's advertisers, a group largely new to radio, with radio stations in a way that's similar to what they're used to online.
Ray Miklius, BE VP for Studio Systems said that adding AdSense for Audio's real-time inventory matching, automation and control to AudioVAULT will help (our) stations attract new advertisers.
How long will it be before Google Adsense Radio comes to your local radio station? Anyone heard any rumbles in Asia yet? How will Google play this card? Mainstream multinationals for economy of scale? Or local retail advertising? Perhaps Google needs to do a lot of explaining of this business model or is it something that will just evolve?
Broadcast Electronics Inc. is controlled by Audax Group, a private equity firm based in Boston, MA.