Digital Broadcasters Vendor News sees India's regulatory authority for broadcasting and state broadcaster, - Prasar Bharati - as quickening its pace of interest in adopting new digital broadcast technologies with the key objective of covering the whole of the Commonwealth Games 2010 in New Delhi in HDTV. Prasar Bharati is the unbrella organisation for Doordarshan and All India Radio.
India's Business Standard newspaper reported on March 26, 2007 that Prasar Bharati will invest close to Rs 30 crore (300 million Rupees - US$6 million) in running pilot projects on mobile TV (including a related car TV project) and high-definition TV.
B S Lalli CEO at Prasar Bharati is quoted as saying that Mobile TV is to start in Delhi by May as the first Metro market.
B S Lalli is also quoted as saying Rs 10 crore (100 million Rupees - US$2 million)is allocated in the digital video broadcast technology for mobile TV. A further Rs 5-8 crore (500-800 million Rupees - US$10 million) will be required to enhance the Mobile TV transmission infrastructure. Some Rs 15 crore (150 million Rupees - US$3.5 million) is set aside for the pilot scheme for HDTV.
Korean mobile TV hand held device manufacturers, Samsung and LG Electronics are in discussion with Prasar Bharati for supply of handsets to consumers.
At present, however Prasar Bharati has an exclusive arrangement for the Nokia N-series handsets.
B S Lalli said the car TV project was successful but faced channel capacity problems in a fast moving car.
Digital Broadcasters Vendor News notes from the article that Prasar Bharati has the clear political objective to install HDTV by 2010 - that will be 2 years after the Beijing Summer Olympics 2008 are televised by CCTV completely in high definition TV.
Original article at: <http://www.business-standard.com/economy/ storypage.php?leftnm=3&subLeft=1&chklogin=N&autono=278896&tab=r>
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