Wednesday, January 31, 2007

Digital Broadcasters | PCCW | MPEG4 Updates with Harmonic H.264

Digital Broadcasters Vendor News has been advised by US-based, Harmonic Inc. (NASDAQ: HLIT) that today Hong Kong PCCW (0005.hk) is deploying Harmonic's new MPEG4 DiviCom Electra 5400 standard definition TV (SD) AVC (H.264) encoders for its entire 'now TV' IPTV channel lineup. Harmonic's Electra 5000 MPEG-2 encoders were also recently added to PCCW's broadcast distribution centre.

PCCW, the world's largest IPTV operator with more than 700,000 subscribers can now add more TV channels to its line up in its Hong Kong service area.

PCCW's 'now TV service' is part of group's comprehensive quadruple platform offering that includes also telephony, broadband Internet access and mobile services.

Bandwidth improvements available with H.264 also enable PCCW to significantly increase the number of subscribers that can access the service over the DSL network in comparison to MPEG-2.

"The Harmonic Electra 5400 encoders deliver the performance and picture quality we needed for our new H.264 service," said Dominic Leung, Managing Director, Television & Content at PCCW.

Harmonic says its IP-based Electra 5400 offers PCCW superior MPEG-4 video quality at ultra-low bit-rates to improve bandwidth efficiency, while also providing a dense one rack-unit platform that supports up to four channels of simultaneous full resolution video.

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