Vietnam Multimedia Corporation (VTC) has informed Digital Broadcasters Vendor News that it has asked Nokia to help jointly launch its commercial Mobile broadcast TV services based on the Digital Video Broadcast-Handheld (DVB-H) standard in Hanoi and Ho Chi Minh City a few weeks hence.
The VTC agreement marks digital vendor, Nokia's first commercial mobile TV service start in Asia-Pacific.
VTC, Vietnam's leading national broadcaster and operator in digital broadcasting, will make available its mobile PayTV package of seven digital TV channels as well as a video-on-demand service from a catalog of selected titles offered by VTC. Nokia's N-series DVB-H enabled Nokia N92 will be the hand held multimedia computer offered for the package.
Le Doan Quan, Director, VTC mobile TV company commented that Nokia's concepts resonate with VTC's vision of increasing choice and participation for consumers and other technology providers. Nokia implementation uses the OMA DRM approach for services and content delivery protection thus enabling many additional possibilities such as delivery of ringtones, logos, music, videoclips, games and large file applications, in addition to the ordinary TV programs. This equips VTC with a cost-effective and future-proof platform for driving the development of the vibrant multimedia ecosystem in Vietnam.
Jawahar Kanjilal, Director, Experiences, Nokia Multimedia Asia Pacific considers the Vietnam DVB-H service as marking the beginning of exciting times in the Asia Pacific broadcasting industry, bringing digital TV to consumers' pockets and ushering in a new era of personal interactive TV based, entertainment.
The agreement requires Nokia and VTC to jointly propel the consumer adoption of mobile entertainment services in Vietnam.
VTC said it plans to extend the coverage to a nationally within two years.
Nokia is currently spearheading several mobile TV technology activities in Asia-Pacific, notably in Singapore with Mediacorp & M1; Malaysia partnering Astro & Maxis, as well as in India and Taiwan.
In Australia, since July 2005, Nokia is well into a DVB-H trial with the Bridge Networks & Telstra consumers in Sydney.
Digital Broadcasters Vendor News notices that Nokia is strongly pushing the DVB-H message. That this technology is 'regular broadcast TV' that is receivable while on the move. Just like on a home TV set, the excellent pictures give superior end-user experience in the mobile environment on reduced battery consumption. DVB-H can off up to 50 TV channels with low cost, over one network.