Thursday, August 24, 2006

Digital Broadcasters | MediaSys Dubai, New Quantel Partner

Digital broadcasters Vendor News has been informed by digital vendor, Quantel that it has signed an agreement with MediaSys Fz-LLC ( http:// www.mediasysdubai.com/ ) based in Dubai Media City to become Quantel's distribution partner for the countries that comprise the Gulf Co-operation Council - the GCC Gulf states. They are the United Arab Emirates, State of Bahrain, Kingdom of Saudi Arabia, Sultanate of Oman, State of Qatar and State of Kuwait.

MediaSys has built a strong reputation as a television post production systems specialist reseller and integrator with the GCC and the Middle East generally.

Of the agreement, Bejoy George, MediaSys Managing Director says, "We’ve been actively looking for high-end post products to complete our portfolio and with the anticipated growth in DI and the Post market in the GCC, Quantel’s products have everything that’s needed for state-of-the-art editing, effects, color grading and deliverables – all delivered at breathtaking pace. Their ability to work seamlessly with mixed resolutions, backed up by quality support, will be key elements in helping us expand the Quantel client base in the region. We’re very much looking forward to working closely with one of the great names in the business.”

In their mutual back-slapping, Quantel Area Manager, Jerry Webb says of MediaSys, “They have an enviable reputation for representing and supporting leading edge post production equipment, which makes them a perfect fit for our market-leading eQ, iQ and Pablo post production, DI and color grading systems, and their highly proactive approach to the market will help us to greatly increase our market share in the GCC region.”

The timing of this announcement is appropriate at two levels for digital broadcasting.

The first is that the Gulf Cooperation Council celebrates its 25th anniversary this year.

Secondly, the International Telecommunications Union earlier this summer set the timetable for all Middle Eastern countries to convert from analog-to-digital television broadcasting. The United Arab Emirates Ministries were central to co-ordinating on behalf of the Gulf States with the ITU in drawing up the conversion to digital, transmission timetable.

The GCC is heading towards a frontier-free customs union among the GCC states - another incentive for digital broadcast equipment and software manufacturers and vendors to have regional bases in the UAE with its simple free trade zone facilities. Dubai Media City is regarded as one such FTZ area.

UK_based, Quantel is dedicated to creating the most powerful and efficient tools for television and video content creation and production in the digital age. Quantel systems combine industry- leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.

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