Digital Broadcasters Vendor News has learned that on August 19, Afghanistan's National Day, Lemar TV launched terrestrial TV transmissions in Kabul on UHF Channel 31.
Its programming line up is comprised wholly, of news and current affairs - a first for Afghanistan.
Afghanistan’s newest TV station, is the first to dedicate its programming to news and current affairs.
Afghan owned and operated, Lemar is part of the growing independent media Group, comprising Arman FM and Tolo TV broadcast operations.
From September 1, Lemar TV is due to broadcast free-to-air by satellite.
“Lemar’s inception is recognition of the growing information needs of Afghan audiences. We know from our experience with ARMAN and TOLO that Afghan’s are hungry for apolitical, independent and reliable coverage of news and events,” said Saad Mohseni, Director of Lemar.
The word "Lemar" is taken from the Pashto word for Sun and will broadcast news services in Pashto, Dari, Urdu and English, the only station to offer such inclusive programming in the ethnically diverse region.
Lemar TV's first broadcast included an Afghan Independence Day special, incorporating President Karzai’s national address to mark the day.