Monday, August 21, 2006

Digital Broadcasters | Australian Radio Links with MySpace.com.au

Last week, MySpace.com launched MySpace.com.au. Now digital broadcasters grouping, Commercial Radio Australia has linked up with the world's most popular web site, as have CRA members Austereo, NOVA, ARN (Australia Radio Network) and Macquarie Regional Radio network stations.

Known as a social networking phenomena, MySpace.com.au in Australia claims already over one million Australian members as part of its 100 million members worldwide.

Why the synergies between Commercial Radio Australia and MySpace?

They are working together to discover tomorrow’s music chart-toppers, through its annual event, "New Artists to Radio" or "NA2R".

Are you one of them?

"NA2R", to be held on October 13 at Sydney’s Luna Park, aims to discover the next 'big music star' to be played on commercial radio stations throughout the country and has been running for four years. This year the young performer event is open to unsigned Australian vocal artists – acts that do not have a record deal but may or may not have an independent distribution deal.

Joan Warner, CEO of Commercial Radio Australia said it was great to have MySpace on board to help attract unsigned artists, and submissions would now be accepted until August 30.

“Australia's broadcasters want to hear from artists and bands - performers who have at least two songs ready to be played on commercial radio but who have not yet been signed by a record label. The submissions will be judged by a panel of commercial radio network program and music directors, with four acts chosen to perform at "NA2R", based on their commercial radio play potential,” Ms Warner said.

The overall winner will be chosen from the acts performing at the "NA2R" by a combination of the judging panel scores on the night and sms votes from the radio industry audience present at the event. The winner will be then invited to perform the following evening at the Australian Commercial Radio Awards (ACRAs) in front of 850 Australian radio industry executives and on-air program presenters.

For the first time this year, the winning performer also will receive a prize of A$100,000 for radio advertising across the four major radio networks down the east coast of Australia.

The advertising, run over two weeks, will be provided on terrestrial radio networks, Austereo, NOVA, ARN (Australia Radio Network) and Macquarie Regional Radio network stations down the east coast of Australia in Brisbane, Gold Coast, Central Coast, Sydney and Melbourne.

Ms Warner said unearthing new talent has always been one of the key roles played by commercial radio in Australia and was one of the ways in which the commercial radio industry supported Australian music and artists.

“This is an industry-wide initiative which has helped launch some very successful music careers in the four years it has been operating including artists like Delta Goodrem, Kid Courageous, Sarah Blasko, Nessa Morgan, Thirsty Merc, Jade MacRae and last year’s winner Figgkidd.

MySpace will feature the event on its homepage and provide a link: to a dedicated page on its http://www.myspace.com/newartists2radio .

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