Gaming TV comes to India for the first time for digital broadcast television on DishTV India.
The Essel group owned, Dish TV is using its DTH, Direct-To-Home satellite distributed premium broadcast service, using set top boxes.
Open TV is initially supplying Dish TV with the Playjam gaming product and related technology, according to local newspaper reports as part of a five agreement valued at US$100 million.
The Indian media has quoted Jawahar Goel, business head at Dish TV as saying the end of July launch will be followed by 2007 with an extended gaming package.
Dish TV's aim is to have a range of interactive TV program content covering movies, music and sports as well.
Dish TV's valued added gaming TV services are expected to generate income ten fold by 2012.
It is surprising that Indian gaming legislation is seemingly lax for the broadcaster.
If this is the case, DTH rivals such as Sun TV and Tata Sky will not be far behind in implementing gaming TV to generate an explosive income.