Friday, July 07, 2006

Thai Broadcaster's Exhibition Ventures

Bangkok, Thailand - The media group, TV Channel 3 and Virgin BEC-Tero Radio (Thailand) - (the Branson Thai connection) are leveraging their broadcast assets in the form of on-air performers and advertising/ promotion for several lifestyle exhibitions with sister company, BEC- Tero Exhibitions Company Limited.

The move is part of the media group's objective to help make Thailand as a premier international exhibitions hub.

The first exhibition will be for woman, August 10-14 and cover five distinct areas of interest: Health & Wellness, Mobile Communications & IT, Weddings & Parties, Active Lives & Self-Improvement and Beauty & Fashion.

The second consumer exhibition, named the Hip Hip Show runs from September 28 to October 1. It will target modern Thai individuals who are seeking the latest solutions to contemporary Lifestyle in hi- tech, fashion, home decor, hobbies, toys cars and things to do.

The on-air radio and TV broadcasting exposure is expected to be the main driver of interest in these two exhibitions.

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