Wednesday, July 05, 2006

BNS into Vietnam MPEG-4 Market

Hong Kong-based, Broadband Network Systems through its local partner in Vietnam, Pham Tuan Trading Company Ltd (PTC) Ltd, say they are to supply Envivio H.264 standard definition TV (SD) live encoders and decoders for the commercial launch of broadcast quality video transmission from Hanoi to Ho Chi Minh City via a telco.

At this point BNS are unwilling to disclose which telecomms operator they are working with? Why?

None the less, BNS CE0 Jeffrey Soong, says that to offer H.264 broadcast quality video transmission (BNS uses the word "transport") will be a significant move in transforming Vietnam’s entertainment landscape.

I never quite understand why new words have to be developed when present day definitions fit the given situation. BNS are referring to audio and video delivery. It is still a 'broadcast' signal, that still 'transmits' no matter the delivery path.

Anyway, be that as it may, BNS sees the MPEG-4 digital broadcast coders as providing highest quality video at the lowest possible bit rate. I suppose they are saying it is delivery of more for less, without loss of definition?

BNS a Hong Kong company, uses advanced IPTV solutions to the telco provider community. Their client name list includes: Chunghwa Telecom (Taiwan), Hanaro Telecom (Korea) and Telekom Malaysia.

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