www.tvnz.co.nz – the official Television New Zealand web site has reported soaring traffic levels, driven by Television ONE News, on demand video clips, competitions and downloads of the prime time hit series, Dancing with the Stars.
The 2006 Qantas Best Website winner clocked up 8.84 million page impressions in May – 20% higher than April and 28% higher than May last year.
tvnz.com Web site milestones:
*ONE News - totalled 2.09 million page impressions from 336,000 unique visitors. Up 53%.
*On-demand video streaming of News page impressions. Up 35%. This shows consumers choosing their own time to view the news.
*TV2's site topped the 1 million page impressions mark for the first time. The 2Kids section also reached a new high with year on year growth in visitors of 146%.
To continue the growth, TVNZ plans extra video streaming across a new range of shows, and highlights such as the current TVNZ Virtual Football competition (where players' points go towards secondary schools competing to win sporting equipment), and the hugely popular NZ Idol site.
[TVNZ is a good example of how a national digital terrestrial broadcaster is tackling growing TV audience fragmentation. TVNZ is grabbing the opportunity to interact with viewers to retain the long term relationship built up through the days of traditional viewing habits. Ed]