Friday, June 30, 2006

StarHub using Sysmedia for e-WorldCup

Singapore - A key company behind the launch of enhanced World Cup TV content on StarHub is UK-based, SysMedia. Their Plasma Gold interactive TV content aggregation and delivery system, is the backbone for users of StarHub Digital Cable’s digital set-top box who have subscribed to the company’s 2006 FIFA World Cup Pay-Per-View package.

Users of this service can access multi-camera views of the World Cup matches and a bundle of exciting World Cup content including team line-ups, half-time and full-time scores, statistics on ball possession, shots on- and off- target, corners, free kicks, fouls, group information, as well as fixture listings and telecast details.

The system is fast, clear and very easy for the viewer to use, as well as being almost totally automatic in operation, taking its input from standard XML data feeds.

Patrick Lim, StarHub’s VP, Cable TV Services, said subscriber reaction had been positive for the World Cup eTV as up-to-date information was obtained through a simple click of the remote control button.

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