Thursday, June 29, 2006

Podcasts attract young at CNN.com

Digital broadcaster, CNN.com, early into blogging - although they are not put on par with actual news reports, even though it is the same reporters doing the blogs - is just testing the waters with podcasting with some unexpected results. (See end of story)

The suite of Video Podcasts on iTunes and CNN.com comprises raw footage, high-impact video, edgy humour and experimental content

The podcasts are free and downloadable at http://www.CNN.com/ podcasting and at Mac's iTunes site.

The suite of six video podcasts, with more in development, encompass all parts of CNN’s news organisation including behind the scenes reports from correspondents in the field.

TV Programming developed especially for hand held video players and computers includes a daily wrap for the busy commuter and a look at the lighter side of life with the “The Grist,” a fast-paced, satirical take on the news of the week.

The chronology rollout of CNN.com digital products reads like this:

*June 2005 Free video to all of its users.

*December 2005 CNN Pipeline, on-demand broadband video service.

*Blogs?

*June 2006 Podcasts.

Question: CNN sees podcasting attracting the very young. Why?

Answer: "They were raised during the age of the Internet, not that of the 6 o’clock news,” so says David Payne, SVP/GM CNN.com.

[Can you believe it?- Ed]

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