Sunday, June 18, 2006

BBCArabic.com Campaign: "Be the First to Know"

Here is the way to launch a new online newsletter as part of the build up campaign for a new digital broadcaster.

Using the slogan: "Be the first to know", the BBC Arabic team aims to reach 19 million online users with adverts appearing on a number of key pan-Arab websites including MSN Arabia - Hotmail and Messenger, Yahoo, and Ebay.

The campaign promotes the free, Arabic language e-newsletter.

Newsletter subscribers will be treated to an insiders view of the most popular and trusted non-Arab news broadcaster in the Middle East and North Africa. They receive an update on the upcoming programs, share their views and opinions with online debates and polls, and be able to access profiles of their favourite presenters at the bbcarabic.com web site.

There are also opportunities to enter a variety of competitions with a range of exciting prizes.

Alan Booth, Controller of BBC World Service Marketing, Communications & Audiences, says the BBC Arabic e-newsletter is a "brilliant way" of connecting with young people in the Middle East based on earlier research and roadshow.

BBC World Service used the Amman-based design agency, [Mint], to produce creative work for the campaign. The London-based specialist online agency, [Agency Republic] planned and bought the advertising space while database management and email marketing services will be contracted to [Broadsystem] based in London.

Subscriptions will be driven via a dedicated page on http:// www.bbcarabic.com

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