Al Arabiya has won the ‘Special Award’ for its ‘Closer to the Truth’ TV commercial at the inaugural Djerba Television Festival in Tunisia.
The new industry award reconfirms Al Arabiya’s increasing recognition as the leading news channel for millions of viewers across the Arab world and beyond.
The jury, chaired by Jean Claude Boulos, former World President of the International Advertising Association (IAA) and General Manager of Al Sumaria TV, awarded Al Arabiya the recognition based on its compelling advertising that powerfully communicates the importance of accurate, balanced and professional investigative reporting.
The winning TV commercial takes the viewer into a Hollywood-style Middle East war zone, which proves to be nothing more than a façade for the real story that reveals the suffering of a mother and her dead child. The message to viewers is that the truth is dramatic enough and needs no manipulation.
Sponsored by the French Ministry of Foreign Affairs and the Tunisian Ministry of Tourism, the Djerba Television Festival was established in order to further television production in Europe, North Africa and the Middle East.
The award is the latest industry accolade for Al Arabiya. At the Fourth Arab Media Festival in Beirut in April, Tahar Barakeh and Najwa Kassem received the awards for best male and female presenters respectively, while Al Arabiya’s website, alarabiya.net took the accolade of “Best Website of an Arab News Channel”. In February, the same commercial ensured that Al Arabiya won the Media Advertisers Cristal at the MENA Cristal Awards ceremony in Casablanca.