Singapore: ESPN STAR Sports has added the Johnnie Walker Whiskey brand to its sponsor line up for the 2006 Formula One series that is on the starting blocks in Bahrein on March 11.
Johnnie Walker, will enjoy regional association with Formula One™ on STAR Sports Asia networks, including on-air entitlements as well as marketing and online benefits.
The deal was brokered by Charles Less, Senior VP, Advertising Sales (SEA), ESPN STAR Sports and Nikki Kirkwood, Regional Sponsorship Manager for Johnnie Walker.
Other 2006 sponsors for Formula One programming on ESPNSTAR Sports include 02, Petronas, Fedex and Mobil.
Formula One is being broadcast ‘live’ on STAR Sports Hong Kong, STAR Sports India, STAR Sports Taiwan and STAR Sports Southeast Asia, reaching a potential 64 million households.