The setting was Adelaide, on March 3; the event - the Australian Interactive Multimedia Industry Association (AIMIA) Awards where the ABC was rewarded for setting the trends in new media content output. Its New Media & Digital Services division along with various co-production partners, won six iTV awards. The division saw 10 of its projects as finalists in this year’s awards, and won 6 out of the possible 19 categories.
The ABC and partners won:
* Best of the Best Award: "Dog and Cat News": created by Blue Rocket Productions for the Australian Film Commission/ABC Broadband Production Initiative * Best Childrens Award: "Dog and Cat News" (ditto) * Best Cross-Platform Content/Content Integration Award: "4 Corners" (ABC in House production) * Best Game Award: "Dot & Diamonds" created by Monkeystack for an ABC/South Australia Film Commission Initiative) * Best Learning Award: "Us Mob" created by Us Mob Pty Ltd, Katalyst Web Design and the Tangentyere Council for the Australian Film Commission/ABC Broadband Production Initiative * Best News/Reference: "4 Corners"
Obviously delighted with the Awards, Ms Lynley Marshall, Director of ABC New Media and Digital Services noted the Awards were a great acknowledgement of the quality of its web presence of http://abc.net.au content and the collaborative success of ABC staff and external partners.
The AIMIA Awards are the peak Australian multimedia industry awards, acknowledging excellence in new media content production.