Web site, c21media.net reported February 13 that more TV content is going out via iTunes, as New Zealand's South Pacific Pictures makes its TV3/BBC kids drama coproduction Maddigan's Quest available online and via video podcasting.
Claiming it to be New Zealand's first drama to go out in such a way, the producers of the show made the first episode available as a video podcast via the iTunes Australia music store, as well as online on TV3's web site http://www.tv3.co.nz .
"We are the first broadcaster in New Zealand to support our local content in this way, and the ability to download the first episode of this drama represents a significant opportunity for our viewers. We are confident that this progressive marketing device will benefit the series as a whole," said Beverley McGarvey, TV3's head of programming.
Maddigan's Quest is a 13-part high-definition SFX-filled fantasy drama, a coproduction between All3Media-backed South Pacific, producer of the Oscar-nominated film Whale Rider, and Bafta-winning Australian company Burberry Productions.